🚀 The Power of PR: How to Harness the Media Advantage

In the 3rd of our series on the Power or PR, let’s discuss what some of the steps are to harness the advantage of getting media placements and have it work for you to start getting more clients ordering or sales calls booked or books sold!

Here’s a quick roadmap:

  • Identify Your Story: What makes your business, your brand, your book, and your message unique? Find your angle – it could be your origin story, a social impact initiative, or a product innovation. Start there when thinking about how that unique angle could be interesting to your audience.
  • Identify Your Audience: Exactly who are your customers, clients, and readers? bloggers, and influencers in your industry. Networking pays off when you need to get your story out there.
  • Craft A Stellar Pitch: Develop a concise, compelling pitch to the media that highlights the newsworthiness of your story. Make it relevant to your target media audience. Being direct and concise is key here. They don’t want to know your whole back story – they can look you up online. And if they can’t, have some way they can find out about you and your business.
  • Leverage Digital Platforms: Utilize social media, your website, and content marketing to amplify your PR efforts. Share earned media coverage and engage with your audience. It isn’t bragging! There are ways to showcase your media placement without having it sound like boasting. Try pulling out the most interesting part of the story or interview and highlight that.
  • Adapt: Keep an eye on media coverage in your same area and try to adapt your strategy based on what others are or ARE NOT talking about and what’s working for you. We are constantly monitoring things and have ideas for you – if you need help with this!

Ready to supercharge your marketing efforts with earned media placement? Doesn’t cost you anything to think about it and dream big! Let’s get on a call to discuss.