Are you trying to increase exposure for your brand or small business? If so, consider creating an electronic press kit. Entrepreneurs and creatives alike have started using these in place of traditional resumes, and we’re not kidding when we say it’s a GAME CHANGER.    What Are Electronic Press Kits?   As the name suggests,…

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You don’t need to be an expert in the field of PR to know that pitching doesn’t always mean tooting your own horn. You should provide value, and show why you are an expert in the topic you are pitching.    When pitching your story or offers, being self-promotional is all part of the game.…

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If you are creating content using a media mindset, all of your content will be based off of an engaging narrative. This means a narrative that is relatable, relevant to today and captivating to the readers.   In channeling your media mindset, you first have to determine why your offer will impact others. Ask yourself…

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Right now you are in the middle of writing your book thinking there is no possible way to start planning a launch campaign already. In a world full of different writers and creative ideas, it is never too early to start strategizing.   There are so many ways that you can spread the word about…

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