Have you ever been nervous and said the wrong thing on camera? Or maybe you had an interview that didn’t go quite as planned due to the reporter’s questions? If so, you’ve come to the right place.    Today, I’m going to teach you how to pivot away from those unwanted conversations and turn them…

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Have you always wanted to be a best-selling author? Or maybe this is a more recent dream you discovered since starting your business? Either way, publishing a book can seem like a daunting task, but it doesn’t have to be. As a publicist, I’ve encountered many aspiring authors, and in that time, I’ve discovered three…

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So, you want to write a book, publish it, and start a book launch campaign? Great! I can totally help you with that! Before we get started, though, let’s talk about a crucial first step most clients miss: a defined target audience.   Defining Your Target Audience   The first step in planning your best…

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As a publicist, I’m often asked, “Why does the media matter?” This question deserves a much broader scope than a one- or two-line answer, which is why I’ve created this resource just for you.    If you’re considering working with a publicist, here are three reasons why the media matters:   Amplifies Your Voice  …

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