Immediately grabbing your audience’s attention is an integral part of keeping the readers and viewers engaged and interested in your topic. Creating an attention-grabbing news hook ensures that the audience is not only initially captivated, but that they stay interested in your information. Using a news hook that is relatable and relevant to the audience…

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So, you want to be a thought leader? In a world where everyone has opinions about everything, it definitely feels great knowing that you are heard and that people want to listen to what you have to say. The problem with that though is the fact that everyone wants to be heard, some more loudly…

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There are a multitude of reasons to hire a publicist. Self promotion is important, but eventually you will find the need to hire a professional. Especially if you want to see your work featured in digital or print articles or be featured on TV. High visibility promotion can be a crucial way to connect with…

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Communicating with your target audience is not always easy or straightforward, particularly for those with little media experience. One of the first things I focus on in media training is how to create a powerful communications statement.    A communications statement consists of 2-4 sentences that clearly define your message. This statement is the core…

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