Archive for May 2021
How do I break through the noise when pitching the media?
Attention spans are short, competition is fierce, and the noise can be deafening. How do you breakthrough and captivate? At the risk of sounding like a broken record… You have to make your pitches unique! Let’s break it down. Tell a compelling story Pitch a story and make it worth listening to! Pathos is…Read More
How do I pitch, and what do I pitch to the media?
Finding a topic of intrigue to pitch to the media is challenging. Identifying how to best deliver your pitch and what to say to make it successful, is what I most often get asked about. So I thought I would let you in on a bit of the process. Pitching the media is definitely an…Read More
Where do I start in the process of pitching?
The process of pitching is a bit confusing, and overwhelming especially if you are not sure where to start. The good news is, we are here to help! We are diving into where to start in the process of pitching to give you some actionable steps to take when crafting the perfect pitch. Target…Read More
How do I know I am ready for publicity?
You’re looking for more visibility and/or credibility for your business, book, event or thought leadership. But are you ready for publicity? The tricky thing about using publicity to your advantage is that you can’t wait until you need it. You can’t wait until you need clients, you can’t wait until you feel ready, you can’t…Read More
How Media Can Help Small Businesses
It’s small business week so let’s discuss the benefits that press attention can bring to your small business. Being featured in the news and media, whether print or broadcast, sets a small business apart and situates them as an expert in the minds of the audience! When you increase your visibility beyond Facebook, Instagram and…Read More