Archive for August 2021
Using your content marketing to elevate your media placements
Your content is a powerful tool that showcases everything you have to offer. If you have a strong content campaign plan and consistently create content that is marketable and of value, you can leverage that content to elevate your media presence. Long-form content and PR Your blog posts, published articles, and case studies are…
Read MoreHow media placements can increase your thought leadership
Thought leadership is more than just a buzzword, it is an in depth process that involves becoming a go-to source for information in your industry. Once you have established your content, you can leverage the power of media placements to increase your status as a thought leader. Building your network Utilizing media placements will…
Read MoreHow to increase your status as a thought leader
Many people want to be a thought leader in their industry; after all, thought leaders are the ones people flock to for guidance and advice. Thought leaders set themselves apart from their competition and position themselves as experts in their field; they build credibility and typically have a dedicated following. How do you become a…
Read MoreNews Jumping: Using current events and fast action to jump on news stories
When the Chauvin trial verdict was revealed earlier than many expected, it was the only thing news stations were talking about. Our client, Kim Crowder, Diversity, Equity, and Inclusion Speaker and Consultant, had an article released in Forbes the day before on What The Derek Chauvin Trial Verdict Might Mean For The Black Community And…
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