Lead times with different types of media

Are you wanting media exposure, but are unsure of when to pitch to certain producers, editors and reporters? It’s one of the most asked questions I get! How do you know the timing? The truth is, it can be tricky, but there are certain guidelines that we go by. I will explain a few.  …

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How to pitch for the holidays

Just like retail, the media starts early when it comes to holiday preparation. The holidays are a busy time for many media outlets and they want to have their holiday content selected and ready to get ahead of the season.   Timing If you want to get a pitch picked up for this holiday season,…

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