Archive for October 2021
Are Podcasts Media?
The short answer is yes, podcasts are media. They may not be the traditional media you are used to such as radio, television, or magazines, but they can be a great way to gain visibility with your exact audience. Like all media, podcasts come in tiers. Just about anyone can become a podcaster these days.…
Read MoreWhat you need to pitch podcasts
Pitching to podcasts is different from pitching to many other types of media. Podcast pitching involves in-depth research and proof that you can deliver the type of information that will resonate with the host’s audience. Podcast hosts have built and cultivated a dedicated following. Your job is to make your message match their listener base. …
Read MoreLead times with different types of media
Are you wanting media exposure, but are unsure of when to pitch to certain producers, editors and reporters? It’s one of the most asked questions I get! How do you know the timing? The truth is, it can be tricky, but there are certain guidelines that we go by. I will explain a few. …
Read MoreHow to pitch for the holidays
Just like retail, the media starts early when it comes to holiday preparation. The holidays are a busy time for many media outlets and they want to have their holiday content selected and ready to get ahead of the season. Timing If you want to get a pitch picked up for this holiday season,…
Read More