Archive for January 2022
Media placement and social media – a match made in heaven
Social media numbers- do they matter? This is another question I get asked a lot. The short answer is Yes! A lot! Social media matters, whether we like it or not. Here’s why. If a TV producer gets similar pitches on similar topics from two different people with similar expertise and background –…
Read MoreThe Media’s Return to the Office: Delayed Again
I’m sure this doesn’t come as a surprise, but most media companies are once again delaying the return of people to the office. Some are doing it on a voluntary basis for those who really want to get out of the house or apartment. This means in-person interviews will continue to be slim to none,…
Read MoreWhat You Need to Know About the Current State of Podcasting: New Data
Podcasts have taken off in popularity over the past few years. They have swiftly become a trusted news source, a booming aspect of the entertainment industry, and a conversational way to connect with celebrities and influencers we know and love. What’s your favorite podcast has become as valid a question as what’s your favorite book,…
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