🌟 The Power of PR: Why It Matters

Last week we defined the main differences between PR and advertising in our Power of PR series. This week I want to discuss why this all matters. Getting media placements might not have the instant gratification of paid advertising, but here’s more on why it’s a game-changer! Especially going into the busy fall selling season.…

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The Power or PR: Public Relations vs. Advertising: Defining the Distinction

As we begin to round out the summer and get ready for fall, I wanted to get back to basics a bit in explaining the Power of PR. I often get asked whether getting into the media is as effective as paying for advertising. So let’s start there… While PR and advertising go hand in…

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What You May Not Know About Me

We have some new people who have joined us lately, so I thought I would tell a bit about my story… and talk about storytelling and why nailing your story is so important. I NEVER wanted to do PR. I know that’s not the best selling point, but it’s true. My roommate in college was…

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