We’ll hear a lot about Black History Month in the media… We will hear from black leaders and those saying the country as a whole needs to do better. 

There are strides being made – President Biden committing to appoint a black female to the U.S Supreme Court – BUT and that’s a huge BUT… we still only recognize Black History as this one month… February. When really conversations around race and those underserved need to be happening every day, especially in the media. 

Our amazing client, Kim Crowder, who is a Diversity, Equity and Inclusion expert, explains:

“Billing Black History Month as critical only once a year is a direct reflection of how we have not honored the pertinent history of the U.S. Americans who have been historically ignored throughout the year.

Overall, our country needs to reshape the idea that Black History is only for Black people. This is U.S. American history and should be framed accordingly. It is everyone’s history, specifically White U.S. American history too.

We would like to see more conversations that include the triumphs and lesser-known historical events, including the tremendous ways U.S. Americans who are Black have impacted the country.”

This is where the media comes in! The media can play a huge role in making sure Black people’s amazing impacts are seen, heard and understood. It carries a big responsibility, but it needs to happen… every day, not just this month. We are getting clients like Kim in the media more and more, but it’s still not enough. We need shifts. And it starts with voices being heard in the media putting pressure on our elected leaders. 

As Kim says, “while we are seeing a rise in performative acts in the U.S. towards advancing Black U.S. Americans, we are still not seeing structural shifts, including enacting the policies to protect Black and Brown voters, broader cancellation of student debt, housing reform, reparations, and redistributing finances given to police.”