Are you trying to increase exposure for your brand or small business? If so, consider creating an electronic press kit. Entrepreneurs and creatives alike have started using these in place of traditional resumes, and we’re not kidding when we say it’s a GAME CHANGER.    What Are Electronic Press Kits?   As the name suggests,…

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You don’t need to be an expert in the field of PR to know that pitching doesn’t always mean tooting your own horn. You should provide value, and show why you are an expert in the topic you are pitching.    When pitching your story or offers, being self-promotional is all part of the game.…

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If you are creating content using a media mindset, all of your content will be based off of an engaging narrative. This means a narrative that is relatable, relevant to today and captivating to the readers.   In channeling your media mindset, you first have to determine why your offer will impact others. Ask yourself…

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Right now you are in the middle of writing your book thinking there is no possible way to start planning a launch campaign already. In a world full of different writers and creative ideas, it is never too early to start strategizing.   There are so many ways that you can spread the word about…

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Post COVID – 19, our daily lives have been forced to change whether we like it or not. For some of us, we are working from home, homeschooling our kids, wearing masks at the gym, or hunting down that last roll of toilet paper. The media has been forced to change as well.    Before…

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If you’re reading this, congratulations! That must mean you have things to brag about!   Whether it’s promoting your offers or your recent media placement, being self-promotional is all part of the game. But, let’s face it – sometimes self-promotions can get a bad rap. Thankfully there are ways to self-promote that don’t have to…

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Congratulations! You’ve finally landed that media placement you’ve been working so hard for.    Now you’re trying to figure out the best ways to promote it for yourself. While the media will promote it as best they can on their end, it’s important that you take the initiative to do the same.    Keep in…

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Are you being “pleasantly persistent” in your follow ups with the media?   Or are you being radio silent? 🔇   Once you’ve sent a pitch, you must follow up! It’s ok to be the one who asks the questions!   We are all human and we miss things, and the truth is members of…

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Let me guess, you’re here because you are ready to pitch to the media and are in the beginning stages of developing your message.   Maybe you’re looking to be on TV, get seen in print, be a guest on a podcast, or launch your book.   Whatever the case may be, when thinking of…

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Are you thinking of publishing a book and now it’s time to decide between traditional versus self-publishing?   Before you waste a TON of time (and money), let me give you the rundown of what the difference is between traditional publishing and self-publishing – because there are pluses and minus to both to consider.   …

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