News & Insights
State of Journalism 2023 – The Need for DATA!
Why should we care about the state of journalism right now? If we better understand what journalists are going through, we can better approach them and help them! We are the experts they need! We are the people they should be hearing from. Let’s be as valuable to them as we can be and they…
Read MoreGOOD NEWS!
GOOD NEWS! There is still time to get your seat for my MASTER THE ART OF INTERVIEWING Lunch & Learn TOMORROW, Thursday, May 4th, at 12:30pm EDT. You’ll get FREE interviewing tips from TWO former TV producers, AND I will pick someone to get a FREE 45-minute media training with me! Click HERE to register. And even if you can’t make it,…
Read MoreWhat All the Best Media Interviews Have
We’ve been talking about having a blueprint to start PR (ICYMI, I’ll link my Blueprint to Great PR below), so then what happens next? How do you go from a great plan to giving a great interview? That’s when the payoff magic happens! I talk a lot in media trainings about the differences between how…
Read MorePR Blueprint
If you’re wanting to get TV interviews and quoted in articles or booked on podcasts, i.e. media placement, like with building a house, you also need a blueprint to make it happen! As you can tell, I’m loving the building a house analogy! 🙂 Your blueprint is your guide, your plan for the whole building…
Read MorePR is Like Building A House 🏡
I was talking with a new client recently, and he was asking why we don’t do month-to-month in PR. At least not here at KT Media. He has a podcast about the home building industry, so I realized the perfect analogy and said – “PR is like building a house. You wouldn’t put the roof…
Read MoreFewer journalists find CEOs to be credible sources!
Fewer journalists find CEOs to be credible sources! WHAT?! This is according to Muckrack, a program that PR Pros use. It puts out its State of Journalism report. As a former TV producer and journalist, I always find the findings really interesting. It helps us when pitching to stay on top of what journalists…
Read MoreMy gift to you! Replay of the Lunch & Learn: Exploring AI & PR
If you didn’t register for my Lunch & Learn exploring ChatGPT – not to worry! My gift to you – I’m making the replay available to EVERYONE! Simply, register HERE and you’ll get it sent to you. It’s not that long, so it won’t take up that much time, and I bet you’ll learn something! We discussed…
Read MoreWhen Life Gives You Covid, You Listen
Going to keep things brief today as I’m still getting over Covid… again! I let myself get rundown and boom! Through the disappointment of having to move or delay things, it has given me the time to think about things that are truly important. So this is my reminder to you to stay the course…
Read MoreWhat Can PR Do For You?
I’ve been talking a lot about ChatGPT – the journalist in me is still alive! – so I wanted to dive into and explore what it can do and thought- hey, I bet people would be interested in this too! So I’m giving a Lunch & Learn on how we can all use the AI…
Read MoreWalking the Talk – New Date for my Lunch & Learn
I decided to walk my own talk more this year! 2023 is the year that I am actually pitching MYSELF to the media. Attending masterclasses and seminars. Getting more visible with information that hopefully interests you. It also includes, as a dear friend would tell me, giving myself GRACE. Which is what I tell…
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