self-publishing vs. traditional publishing

If you are in the process of writing a book you have probably looked into how you are publishing it, which can be even more challenging than writing the book itself. Have no fear, we are here to help! Today we are going to go over some key differences between self-publishing and traditional publishing to…

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publishing a book

Have you pondered the idea of publishing your own book? Many business owners, thought leaders, and gurus actively promote their books as an extension of their brand and messaging. Publishing a book can help you expand your business and may be easier than you think, let’s dive into all the details.   Grow your business…

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paid speaking gigs

Are you interested in landing some paid speaking gigs, but not sure where to start? Good news, we can help with that! Finding and getting paid speaking gigs can seem difficult, but by taking the right steps, you will be able to find the perfect opportunities to get in front of people and share your…

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content marketing

Your content is a powerful tool that showcases everything you have to offer. If you have a strong content campaign plan and consistently create content that is marketable and of value, you can leverage that content to elevate your media presence.   Long-form content and PR Your blog posts, published articles, and case studies are…

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thought leader

Thought leadership is more than just a buzzword, it is an in depth process that involves becoming a go-to source for information in your industry. Once you have established your content, you can leverage the power of media placements to increase your status as a thought leader.   Building your network Utilizing media placements will…

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How to increase your status as a thought leader

Many people want to be a thought leader in their industry; after all, thought leaders are the ones people flock to for guidance and advice. Thought leaders set themselves apart from their competition and position themselves as experts in their field; they build credibility and typically have a dedicated following. How do you become a…

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Preparing for news stories

When the Chauvin trial verdict was revealed earlier than many expected, it was the only thing news stations were talking about. Our client, Kim Crowder, Diversity, Equity, and Inclusion Speaker and Consultant, had an article released in Forbes the day before on What The Derek Chauvin Trial Verdict Might Mean For The Black Community And…

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Elements of a good media pitch

Are you putting together media pitches, but feel like something is missing? I have great news; we are going to go over all of the key elements of what makes a good pitch so that you know to make your pitches stand out!    Strong subject line The subject line of your pitch is the…

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Determining your pitch talking points

What makes up good talking points for pitching is an art, not a science. But there are some quick guidelines to keep in mind to make sure your pitch will get read!   Map out your message Think about your main message and start with a brain dump. Write down ideas and concepts that support…

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how to research media outlets

Researching media outlets is an essential part of making your pitches successful and ensuring your message gets to the right people. By doing research and sending your pitches to specific reporters, editors, or journalists that cover your topic, you are increasing the likelihood that your pitch will be read and an interview booked.    Utilize…

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