The process of pitching is a bit confusing, and overwhelming especially if you are not sure where to start. The good news is, we are here to help! We are diving into where to start in the process of pitching to give you some actionable steps to take when crafting the perfect pitch.   Target…

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You’re looking for more visibility and/or credibility for your business, book, event or thought leadership. But are you ready for publicity? The tricky thing about using publicity to your advantage is that you can’t wait until you need it. You can’t wait until you need clients, you can’t wait until you feel ready, you can’t…

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It’s small business week so let’s discuss the benefits that press attention can bring to your small business.  Being featured in the news and media, whether print or broadcast, sets a small business apart and situates them as an expert in the minds of the audience! When you increase your visibility beyond Facebook, Instagram and…

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Immediately grabbing your audience’s attention is an integral part of keeping the readers and viewers engaged and interested in your topic. Creating an attention-grabbing news hook ensures that the audience is not only initially captivated, but that they stay interested in your information. Using a news hook that is relatable and relevant to the audience…

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So, you want to be a thought leader? In a world where everyone has opinions about everything, it definitely feels great knowing that you are heard and that people want to listen to what you have to say. The problem with that though is the fact that everyone wants to be heard, some more loudly…

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There are a multitude of reasons to hire a publicist. Self promotion is important, but eventually you will find the need to hire a professional. Especially if you want to see your work featured in digital or print articles or be featured on TV. High visibility promotion can be a crucial way to connect with…

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Communicating with your target audience is not always easy or straightforward, particularly for those with little media experience. One of the first things I focus on in media training is how to create a powerful communications statement.    A communications statement consists of 2-4 sentences that clearly define your message. This statement is the core…

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A previous blog post discussed the Traditional Book Publishing Timeline which summarized everything you need to know about outsourcing publishing to a company rather than going down the self-publishing route. Today we’ll be talking about self-publishing and how it could potentially allow you to bypass many of the obstacles you would experience in traditional publishing…

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It is now easier than ever for writers and authors of all experience levels and backgrounds to get their work into the hands of their readers. The world of self publishing, while maybe not the traditional route, has opened doors and expanded opportunities, making publishing your book easier and more accessible. One of the easiest…

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The media can help launch you into being viewed as a thought leader in your niche and provide you with ample opportunities to land speaking engagements and exposure.   Imagine being asked to speak at the biggest conferences. How did you land these engagements? With the help of a knowledgeable, dedicated, and supportive PR team.…

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