If you’re writing a book, odds are, you’ve thought about your marketing strategy, but have you devised a publicity plan? This is a strategy that helps you gain free press and brand exposure through media outlets. A traditional example would be interviewing with the local paper or tv news station, while a modern example would…

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Have you been wanting to build your personal brand?   Are you wanting to grow your audience and up-level your visibility?   Or maybe you’re just wanting to leave some type of legacy long after you’re gone… Whatever the case may be, publishing a book will help get you there.   Below is a break…

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Have you recently been featured on a local TV segment? What about a podcast or maybe a digital newspaper? These are all fantastic media placements for your brand, book, or business! This is because it helps you gain exposure with your target audience and builds you up for more successful interviews.   What I mean…

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Have you ever been nervous and said the wrong thing on camera? Or maybe you had an interview that didn’t go quite as planned due to the reporter’s questions? If so, you’ve come to the right place.    Today, I’m going to teach you how to pivot away from those unwanted conversations and turn them…

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Have you always wanted to be a best-selling author? Or maybe this is a more recent dream you discovered since starting your business? Either way, publishing a book can seem like a daunting task, but it doesn’t have to be. As a publicist, I’ve encountered many aspiring authors, and in that time, I’ve discovered three…

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So, you want to write a book, publish it, and start a book launch campaign? Great! I can totally help you with that! Before we get started, though, let’s talk about a crucial first step most clients miss: a defined target audience.   Defining Your Target Audience   The first step in planning your best…

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As a publicist, I’m often asked, “Why does the media matter?” This question deserves a much broader scope than a one- or two-line answer, which is why I’ve created this resource just for you.    If you’re considering working with a publicist, here are three reasons why the media matters:   Amplifies Your Voice  …

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Are you trying to increase exposure for your brand or small business? If so, consider creating an electronic press kit. Entrepreneurs and creatives alike have started using these in place of traditional resumes, and we’re not kidding when we say it’s a GAME CHANGER.    What Are Electronic Press Kits?   As the name suggests,…

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You don’t need to be an expert in the field of PR to know that pitching doesn’t always mean tooting your own horn. You should provide value, and show why you are an expert in the topic you are pitching.    When pitching your story or offers, being self-promotional is all part of the game.…

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If you are creating content using a media mindset, all of your content will be based off of an engaging narrative. This means a narrative that is relatable, relevant to today and captivating to the readers.   In channeling your media mindset, you first have to determine why your offer will impact others. Ask yourself…

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