🌟 The Power of PR: Why It Matters

Last week we defined the main differences between PR and advertising in our Power of PR series. This week I want to discuss why this all matters. Getting media placements might not have the instant gratification of paid advertising, but here’s more on why it’s a game-changer! Especially going into the busy fall selling season.…

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The Power or PR: Public Relations vs. Advertising: Defining the Distinction

As we begin to round out the summer and get ready for fall, I wanted to get back to basics a bit in explaining the Power of PR. I often get asked whether getting into the media is as effective as paying for advertising. So let’s start there… While PR and advertising go hand in…

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What You May Not Know About Me

We have some new people who have joined us lately, so I thought I would tell a bit about my story… and talk about storytelling and why nailing your story is so important. I NEVER wanted to do PR. I know that’s not the best selling point, but it’s true. My roommate in college was…

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What is Your Favorite Podcast?

Have you ever thought about why you like certain podcasts? For me, a podcast needs to be informative, but not too academic and entertaining. I need to relate to it. My current fave is We Can Do Hard Things with Glennon Doyle. I love their raw conversational style. I feel like I know them and I trust…

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Podcasts Are Still a Powerful Storytelling Tool

We hope you had a great 4th of July! We’ve heard from some clients and other people lately that they are getting a bit burnt out on podcast appearances. BUT, they admit that they know podcasts are the best and fastest way to reach their ideal audience. So we still encourage our clients to get on as many…

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Beyond PR: I Help Get Your Ducks in a Row

Someone recently told me I should tell people…I help you get your ducks in a row! Because it’s true! We go beyond PR and help in so many other ways so I really should be telling people that! I’ve been talking a lot about the downfall of perfectionism. I’m a perfectionist myself, so I get…

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Good News Pegs for the Summer Slowdown

As life tends to slow down during the summer, the good news is the news cycle keeps going! Even though producers and editors might also be on vacation, there are people filling in and ways to make sure your topics and story ideas get the media’s attention. So how do you find news pegs during…

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Why Summer is the Perfect Time to Pitch the Media

Why Summer is the Perfect Time to Pitch the Media Summer is HERE! Kiddos are almost out of school (or already are!) It’s a time for leisure and reprieve. It is also a time for productivity and building momentum. During the summer months, many of us will take vacation and are OOO for extended periods,…

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This Memorial Day

As we celebrate Memorial Day week and those we have lost in battle, (my grandfather) as well as the unofficial start of summer (YAY!) we tend to slow down and take time off and spend much needed time with friends and family. I love this time of year for that! I also love this time…

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State of Journalism 2023 – The Need for DATA!

reconnect with your business

Why should we care about the state of journalism right now? If we better understand what journalists are going through, we can better approach them and help them! We are the experts they need! We are the people they should be hearing from. Let’s be as valuable to them as we can be and they…

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