News & Insights
What you need to pitch podcasts
Pitching to podcasts is different from pitching to many other types of media. Podcast pitching involves in-depth research and proof that you can deliver the type of information that will resonate with the host’s audience. Podcast hosts have built and cultivated a dedicated following. Your job is to make your message match their listener base. …
Read MoreLead times with different types of media
Are you wanting media exposure, but are unsure of when to pitch to certain producers, editors and reporters? It’s one of the most asked questions I get! How do you know the timing? The truth is, it can be tricky, but there are certain guidelines that we go by. I will explain a few. …
Read MoreHow to pitch for the holidays
Just like retail, the media starts early when it comes to holiday preparation. The holidays are a busy time for many media outlets and they want to have their holiday content selected and ready to get ahead of the season. Timing If you want to get a pitch picked up for this holiday season,…
Read MoreReconnect with your business through writing a book
If you are feeling disconnected from your business you should consider writing a book! I know that might sound like something that is not a high priority at the time, but the sheer process of writing a book helps you reevaluate your goals to better align your business. When you are writing a book, you…
Read MorePublishers vs. Publicists
What is the difference between a publisher and a publicist? They sound similar, but they are two completely different groups with different ways to help you with your book and your business. You might not know the differences and you’re not alone! Here’s more on how to make sure you aren’t asking one to do…
Read MoreSelf-publishing vs. traditional publishing
If you are in the process of writing a book you have probably looked into how you are publishing it, which can be even more challenging than writing the book itself. Have no fear, we are here to help! Today we are going to go over some key differences between self-publishing and traditional publishing to…
Read MoreWhat can publishing a book do for your business?
Have you pondered the idea of publishing your own book? Many business owners, thought leaders, and gurus actively promote their books as an extension of their brand and messaging. Publishing a book can help you expand your business and may be easier than you think, let’s dive into all the details. Grow your business…
Read MoreHow to get paid speaking gigs
Are you interested in landing some paid speaking gigs, but not sure where to start? Good news, we can help with that! Finding and getting paid speaking gigs can seem difficult, but by taking the right steps, you will be able to find the perfect opportunities to get in front of people and share your…
Read MoreUsing your content marketing to elevate your media placements
Your content is a powerful tool that showcases everything you have to offer. If you have a strong content campaign plan and consistently create content that is marketable and of value, you can leverage that content to elevate your media presence. Long-form content and PR Your blog posts, published articles, and case studies are…
Read MoreHow media placements can increase your thought leadership
Thought leadership is more than just a buzzword, it is an in depth process that involves becoming a go-to source for information in your industry. Once you have established your content, you can leverage the power of media placements to increase your status as a thought leader. Building your network Utilizing media placements will…
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