News & Insights
Use Your Story as an Advantage
We all have those stories. The ones that have led us to where we are today. The ones that have made us who we are. When pitching to the media, so many people get hung up on what they THINK the media and their audience will be interested in that they forget the most…
Read MoreHow To Write The Right Book For Your Business
Writing the right book for your business should be easy, they say, but what if it turns out to be the wrong one? How would you know the difference? Imagine feeling like you just made, “The BEST decision of your life.” vs feeling like you, “Wasted a significant amount of your TIME, energy,…
Read MoreTraditional Book Publishing Timeline for First Time Authors
If you’re using a traditional publisher for your book, spending time laying out your timeline is an important part of a successful book launch. This is a BIG topic we cover in our annual Publishing and Publicity Mastermind. (click here to learn more) In this blog post, we’ll be covering the basics of…
Read MoreWhy You Should Publish a Book to Up-Level Your Business
If you’ve been asking yourself whether or not you should write a book to up-level your business…*spoiler alert* – the answer is YES! So many missed epic opportunities are happening RIGHT NOW by not having a book. Imagine: selling more products and services, landing media coverage, speaking at public events…you see where I’m going…
Read MoreA Beginners Guide to Pitching to the Media
Are you ready to start pitching to the media? Many are ready for that next step, but few know how to achieve it. That’s why today, I’m sharing a basic beginner’s guide to pitching your brand or business to the media. Grab your pads and pens and get ready to take some notes! …
Read MoreIs Fear Blocking You from Contacting the Media?
“The only thing we have to fear is fear itself.” This famous quote by Franklin D. Roosevelt is one of the most helpful reminders when facing a new challenge or obstacle. I especially love it because it’s so simple, yet true. If the only thing we have to fear is fear itself, isn’t it…
Read MoreHow to Create a Publicity Plan
If you’re writing a book, odds are, you’ve thought about your marketing strategy, but have you devised a publicity plan? This is a strategy that helps you gain free press and brand exposure through media outlets. A traditional example would be interviewing with the local paper or tv news station, while a modern example would…
Read MoreWhat is Publishing a Book Going to Help You Achieve?
Have you been wanting to build your personal brand? Are you wanting to grow your audience and up-level your visibility? Or maybe you’re just wanting to leave some type of legacy long after you’re gone… Whatever the case may be, publishing a book will help get you there. Below is a break…
Read MoreWhere to Display Your Media Placements
Have you recently been featured on a local TV segment? What about a podcast or maybe a digital newspaper? These are all fantastic media placements for your brand, book, or business! This is because it helps you gain exposure with your target audience and builds you up for more successful interviews. What I mean…
Read MoreHow to Pivot Your Message and Improve Media Interviews
Have you ever been nervous and said the wrong thing on camera? Or maybe you had an interview that didn’t go quite as planned due to the reporter’s questions? If so, you’ve come to the right place. Today, I’m going to teach you how to pivot away from those unwanted conversations and turn them…
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