News & Insights
How to Create a News Hook that Grabs the Audience’s Attention
Immediately grabbing your audience’s attention is an integral part of keeping the readers and viewers engaged and interested in your topic. Creating an attention-grabbing news hook ensures that the audience is not only initially captivated, but that they stay interested in your information. Using a news hook that is relatable and relevant to the audience…
Read MoreWant to Be a Thought Leader? Here’s How:
So, you want to be a thought leader? In a world where everyone has opinions about everything, it definitely feels great knowing that you are heard and that people want to listen to what you have to say. The problem with that though is the fact that everyone wants to be heard, some more loudly…
Read MoreWhat To Avoid When Hiring a Publicist
There are a multitude of reasons to hire a publicist. Self promotion is important, but eventually you will find the need to hire a professional. Especially if you want to see your work featured in digital or print articles or be featured on TV. High visibility promotion can be a crucial way to connect with…
Read MoreHow To Create a Powerful Communications Statement
Communicating with your target audience is not always easy or straightforward, particularly for those with little media experience. One of the first things I focus on in media training is how to create a powerful communications statement. A communications statement consists of 2-4 sentences that clearly define your message. This statement is the core…
Read MoreSelf Publishing Timeline for First-Time Authors
A previous blog post discussed the Traditional Book Publishing Timeline which summarized everything you need to know about outsourcing publishing to a company rather than going down the self-publishing route. Today we’ll be talking about self-publishing and how it could potentially allow you to bypass many of the obstacles you would experience in traditional publishing…
Read MoreFrom Idea to Bestseller: How to Self-Publish a Book On Amazon
It is now easier than ever for writers and authors of all experience levels and backgrounds to get their work into the hands of their readers. The world of self publishing, while maybe not the traditional route, has opened doors and expanded opportunities, making publishing your book easier and more accessible. One of the easiest…
Read MoreHow The Media Can Get You The Speaking Gig You’ve Always Wanted
The media can help launch you into being viewed as a thought leader in your niche and provide you with ample opportunities to land speaking engagements and exposure. Imagine being asked to speak at the biggest conferences. How did you land these engagements? With the help of a knowledgeable, dedicated, and supportive PR team.…
Read MoreHow to get your book highlighted in major publications
As an author, you spend countless hours and endless effort pouring your thoughts into a well crafted piece of literature. It is only logical then, that, like many authors, you dream of having your work highlighted in a major publication. Close your eyes for a moment, envision the sense of pride that would come with…
Read MoreHow To Beat The Competition When Pitching To The Media
Finding ways to stand out and get noticed can be a daunting task. If you are looking for ways to break through the competitiveness to earn your spot in the media, I can help! You are worthy! Your message has power! Your expertise is needed! Make sure you show that in your pitches. …
Read MoreHow Media Can Help You Become a Thought Leader in Your Niche
According to Forbes, a thought leader can only be declared as such at the discretion of someone else. A thought leader is someone who, based on their expertise and perspective in an industry, offers unique guidance, inspires innovation and influences others. A thought leader is one whose expertise is recognized and sought after. Thought leaders…
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