As the Fall season begins, I wanted to note how to use the change of season as a time for new opportunities. Fall is certainly a time of visual change. But it is also a time of shifting focus. It is a time of clearing away the old to make space for the new. Just as the old leaves need to fall from the trees to make space for new growth in the coming months, so too should we be asking ourselves what areas of our lives are in need of change, a shift in focus, or new growth?

Embracing Your Potential For Growth

No matter how successful we are or where we are in our careers, there is almost always room for improvement. While we should certainly take time to appreciate the successes we have experienced, we should also be on the lookout for new opportunities to enhance our services, grow our business, or expand our reach. Now is the perfect time to Fall Into Self Growth. In fact, I started my company in the Fall. I find it to be a time when we can really reflect and focus. I had those who helped me do this, so I would love to be able to help you! 

How can PR help my business, you ask? Here’s how!

PR is not just about marketing, it is about embracing your potential, and creating a plan of action to take your brand, business, or platform to the next level. Many business owners, entrepreneurs, influencers, and thought leaders often find themselves asking the big question. What’s next? That question can seem really difficult to answer, especially when most of your time and energy has gone into getting you to where you are currently at. That’s where hiring a publicist can come in handy. 

How Far Can You Grow

A highly skilled publicist is going to be able to view you, and your business, brand, or skill set from a third-party perspective. Once they gain an understanding of who you are, they are going to help outline a vision of who you want to be. Then they are going to be able to map out a plan to share your vision, leadership, or skillset with their media contacts to help you grow, and expand. The breadth of your reach and influence is nearly limitless if you have the right tools, the right focus, and the right plan of action. We often fall into a trap of analysis paralysis where we have so many ideas, desires, or decisions, that we just get stuck in a state of endless worry, rather than being able to move forward with a detailed plan or approach. The other thing many professionals fall victim to is launching an idea or making a big decision without proper planning and foresight. Now is the time to fall in line with your goals for future development. Is PR a part of this plan? Should it be?

Falling Into Place

Make this a season of change for the better. Change can be scary, daunting, and sometimes uncomfortable, but with the right team in place, change can be as breathtakingly beautiful as a forest full of autumn leaves. Plan your fall strategy for self-growth by taking the following steps.

  • Assess your current status. Are you where you want to be? What has it taken to get you here? What is it taking to stay here? Could you take things to the next level?
  • Is there any area of your business that is in need of a fresh perspective or a shift in direction? What are they and why?
  • Clarify your vision for the future and set a tangible target. 
  • Find the right team. We rarely reach our goals by going at them solo. We all need a little support. Who do you need on your team to take your business to the next level?
  • Stick to the plan. Map out a well crafted plan of success to achieve the desired changes outlined above. 
  • Embrace the journey of falling into self-growth. The journey is what brings us joy. Learn from the struggles, celebrate the triumphs, and don’t let fear hold you back from making the changes needed to grow and expand.