Are you trying to increase exposure for your brand or small business? If so, consider creating an electronic press kit. Entrepreneurs and creatives alike have started using these in place of traditional resumes, and we’re not kidding when we say it’s a GAME CHANGER.
What Are Electronic Press Kits?
As the name suggests, these are typically one-page, digital files that provide a snapshot of your business. Everyone’s content will be different depending on the industry, but typically, it contains a bio, samples of your work, and any previous media coverage. Today, we’re sharing five basic elements that every electronic press kit needs.
Designated Press Page
While some people still use PDF documents, we recommend creating a designated press page on your website. That way, you’re not tied to one stagnant pitch and can quickly update it as your business grows.
Just don’t forget to add a “press” link to your main menu so others can easily access it.
It’s so important to create a clean, cohesive look for your electronic press kit. Use brand colors when incorporating design elements, and keep the template simple so that it flows. This will ensure experts recognize your brand better and that they don’t get bored or confused by a funky design.
Before sending your link to anyone, do a test run and see how long it takes you to read it. Generally speaking, people only skim resumes or pitches for 30 seconds, so you have to make sure it counts.
If it takes you longer than 30 seconds to do a once-over, cut out any repetitive or fluffy language. This will help get more of your content noticed.
Mind-Blowing Content (Everyone’s Favorite Part)
Content is the most important aspect of any electronic press kit because it tells your story. Whether you’re an aspiring author or a nonprofit leader, reporters and other media professionals want to know three things: WHO you are, WHAT you’re doing, and WHY you’re doing it.
If you can quickly convey this message in an authentic, engaging way, opportunity WILL strike.
Now that you’ve got your target audience engaged, it’s time to leave them with a call-to-action (CTA). At the bottom of your electronic press kit, incorporate a button, link, or phone number with clear instructions that tell the reader what you want them to do. Whether that’s booking an in-person interview or inviting them to schedule a call for more information, CTA’s are vital in capturing your audience’s attention.
Are you ready to create your own electronic press kit? If so, we’d love to help you hone in the details and offer support. Click here to get started today! (See what we did there? 😉)