Congratulations! You’ve finally landed that media placement you’ve been working so hard for.
Now you’re trying to figure out the best ways to promote it for yourself. While the media will promote it as best they can on their end, it’s important that you take the initiative to do the same.
Keep in mind, you don’t have to wait until after the interview is over to start promoting it and getting your followers involved. The truth is, the most important part of the media isn’t the actual appearance. It is what you do with it before, during, and after. To make the most of it, you have to ramp up your social media marketing efforts and create engaging content.
So, how should you be self-promoting your media placement? Whether it’s a guest appearance on a podcast, TV, blog, magazine, etc., these tips are a sure-fire way to amplify your media placement in no time!
- CROSS-PROMOTE ON SOCIAL MEDIA
The quickest way to self-promote and boost your media placement is to share it across the organization’s social media channels by tagging them. This way, people who follow the media channels, whether on LinkedIn, Twitter, Facebook, Instagram or all of the above, will see the piece, read it, follow you or engage with you on some level and share it with their peers. It also gives the media a chance to see how you are making the most of the placement they just gifted you with.
- BOOST WITH PAID SOCIAL
As the social media industry improves its news feed algorithms, I highly suggest giving paid social media a try. While not every media placement is worthy of investing a large budget for social promotion, consider using methods such as targeting a specific email list or targeting specific demographics such as job titles and location, to ensure your ad or paid boost is getting the most bang for your buck.
- INCORPORATE INTO EMAIL
Email marketing is the best way to engage with your most beloved and loyal fans. Why? Well, they signed up for your email list because they want to hear more from you. So much so, that they actually want to see you in their inbox – CA-CHING! Don’t let your fans down and not inform them of this awesome opportunity you got!
- WRITE AN OWNED CONTENT PIECE
Do you already have an established blog? It might be beneficial for you to create your own piece of content referring to the media placement you just got. Go more in depth with your topic and feature your media placement. It’s a great way to further explain your take on this topic and links back to the original media story.
- REPURPOSE INTO VIDEO
Videos are outperforming any other content out there. In fact, according to Hubspot, watching videos makes up one-third of all online activity. If your media placement is a print piece, why not create a short video to include in a social media post, email or owned material that discusses the topic to drive further conversation? Be sure to add a link to the media placement within your video description to help drive people back to the article. Even if your media clip is a video piece, putting it on your YouTube channel or IGTV is a great idea for more coverage.
To ensure you’re going to be loved by the media and asked for more features in the future, here’s a few quick ideas based on what we just talked about of how you might promote your media placement:
- Promote on social media (multiple times)
- Send as an email campaign
- Add to your email signature
- Transcribe the interview and craft a blog post
- Deploy within your sales process
- Give other companies a shout out
Still looking for more ideas? Comment with your questions below about how you might promote your media placement, and we’ll be sure to comment a few other ideas back to you!