“The only thing we have to fear is fear itself.” This famous quote by Franklin D. Roosevelt is one of the most helpful reminders when facing a new challenge or obstacle. I especially love it because it’s so simple, yet true.
If the only thing we have to fear is fear itself, isn’t it comforting to know we can overcome any mindset? As a publicist, I rely heavily on this mentality when working with clients who are fearful of contacting the media. Many want the benefits that come with media exposure, but not everyone feels comfortable with it — at first.
Today, I’m going to share three common mindset roadblocks and how to overcome those fears.
3 Thoughts Blocking You from Contacting the Media
“I don’t know how to start.”
I get it — it can feel overwhelming in the beginning and you may not know where to start. If this is the case, the first thing you should do is research.
Research local and national media outlets who have covered similar stories. If you’re a chef, for example, look for networks that offer cooking segments.
You should also start thinking about your target audience and where they hang out. If you’re trying to reach young romance readers, how do you think they consume media?
Once you’ve started brainstorming and researching, make an outreach list of people you want to pitch your brand or business to.
“I’m nervous to be on camera.”
While this is a fear for many, it’s one you have to overcome if you want your brand or business to grow through third-party exposure.
If you’re nervous to be on camera, then start practicing at home, first by yourself and then with a friend. Hit “record” on your cell phone, practice those answers, and then play it back. Take note of any awkward body movements or gestures so you can fix them, and then keep trying until you feel more comfortable.
“I’ll probably get rejected.”
This is a very negative mindset to have. I understand you may be nervous, but rejection is part of the process. That’s why I suggested earlier to make a list of several people from multiple organizations to reach out to.
You need to be prepared for someone to respond no, somebody else to say maybe, and others to not respond at all. I won’t lie to you — this is not an easy, overnight process, but if you stay consistent and have the right mindset, media exposure WILL come.
Have you ever tried contacting the media before? If so, what strategies did you use and how did they work for you? If you’ve never tried or yours didn’t work, I’d love for you to follow these three simple mindset tips so you can be bold and confident when contacting the media.
If you need additional help, I’m your gal. Tap here to schedule a complementary call with me where we can discuss what strategies best suit your needs.