As the Fall season begins, I wanted to note how to use the change of season as a time for new opportunities. Fall is certainly a time of visual change. But it is also a time of shifting focus. It is a time of clearing away the old to make space for the new. Just…

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Right now you are in the middle of writing your book thinking there is no possible way to start planning a launch campaign already. In a world full of different writers and creative ideas, it is never too early to start strategizing.   There are so many ways that you can spread the word about…

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Let me guess, you’re here because you are ready to pitch to the media and are in the beginning stages of developing your message.   Maybe you’re looking to be on TV, get seen in print, be a guest on a podcast, or launch your book.   Whatever the case may be, when thinking of…

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