As the Fall season begins, I wanted to note how to use the change of season as a time for new opportunities. Fall is certainly a time of visual change. But it is also a time of shifting focus. It is a time of clearing away the old to make space for the new. Just…

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media coverage

You’ve gotten media coverage or an exciting engagement with someone – now what? What do you do with media coverage links once you have it? I get asked these questions a lot! Hopefully you’re excited as heck to share it – so that’s what you should do! The whole point of publicity and media coverage…

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communication statement

Do you know your exact expertise? Do you know how to relay it to your audience? Will your audience relate to your message? You may have a good handle on what is your expertise, but do you know how to properly communicate it to your audience? Have you ever thought about how your audience receives…

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How to find your target audience

Finding your target audience is an essential part of your PR journey. Having a target audience does not mean you are excluding anyone who does not meet your criteria. It means that you are figuring out how to targeting individuals who are most likely to listen to what you have to say and purchase your…

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