A previous blog post discussed the Traditional Book Publishing Timeline which summarized everything you need to know about outsourcing publishing to a company rather than going down the self-publishing route. Today we’ll be talking about self-publishing and how it could potentially allow you to bypass many of the obstacles you would experience in traditional publishing…

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As an author, you spend countless hours and endless effort pouring your thoughts into a well crafted piece of literature. It is only logical then, that, like many authors, you dream of having your work highlighted in a major publication. Close your eyes for a moment, envision the sense of pride that would come with…

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podcast interview

With COVID-19 making a huge impact on the media landscape, many people like Author Brian Wray have had to pivot in order to be noticed in the media.    Brian has been writing stories and sharing them with children for as long as he can remember. In 2003, he won the Nicholl Fellowship in Screenwriting…

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Writing the right book for your business should be easy, they say, but what if it turns out to be the wrong one?   How would you know the difference?   Imagine feeling like you just made, “The BEST decision of your life.” vs feeling like you, “Wasted a significant amount of your TIME, energy,…

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If you’re using a traditional publisher for your book, spending time laying out your timeline is an important part of a successful book launch.    This is a BIG topic we cover in our annual Publishing and Publicity Mastermind. (click here to learn more)   In this blog post, we’ll be covering the basics of…

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So, you want to write a book, publish it, and start a book launch campaign? Great! I can totally help you with that! Before we get started, though, let’s talk about a crucial first step most clients miss: a defined target audience.   Defining Your Target Audience   The first step in planning your best…

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