Writing the right book for your business should be easy, they say, but what if it turns out to be the wrong one?   How would you know the difference?   Imagine feeling like you just made, “The BEST decision of your life.” vs feeling like you, “Wasted a significant amount of your TIME, energy,…

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If you’ve been asking yourself whether or not you should write a book to up-level your business…*spoiler alert* – the answer is YES!   So many missed epic opportunities are happening RIGHT NOW by not having a book. Imagine: selling more products and services, landing media coverage, speaking at public events…you see where I’m going…

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If you’re writing a book, odds are, you’ve thought about your marketing strategy, but have you devised a publicity plan? This is a strategy that helps you gain free press and brand exposure through media outlets. A traditional example would be interviewing with the local paper or tv news station, while a modern example would…

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Have you been wanting to build your personal brand?   Are you wanting to grow your audience and up-level your visibility?   Or maybe you’re just wanting to leave some type of legacy long after you’re gone… Whatever the case may be, publishing a book will help get you there.   Below is a break…

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So, you want to write a book, publish it, and start a book launch campaign? Great! I can totally help you with that! Before we get started, though, let’s talk about a crucial first step most clients miss: a defined target audience.   Defining Your Target Audience   The first step in planning your best…

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