reconnect with your business

If you are feeling disconnected from your business you should consider writing a book! I know that might sound like something that is not a high priority at the time, but the sheer process of writing a book helps you reevaluate your goals to better align your business. When you are writing a book, you…

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publishers vs. publicists

What is the difference between a publisher and a publicist? They sound similar, but they are two completely different groups with different ways to help you with your book and your business. You might not know the differences and you’re not alone! Here’s more on how to make sure you aren’t asking one to do…

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self-publishing vs. traditional publishing

If you are in the process of writing a book you have probably looked into how you are publishing it, which can be even more challenging than writing the book itself. Have no fear, we are here to help! Today we are going to go over some key differences between self-publishing and traditional publishing to…

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publishing a book

Have you pondered the idea of publishing your own book? Many business owners, thought leaders, and gurus actively promote their books as an extension of their brand and messaging. Publishing a book can help you expand your business and may be easier than you think, let’s dive into all the details.   Grow your business…

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As an author, you spend countless hours and endless effort pouring your thoughts into a well crafted piece of literature. It is only logical then, that, like many authors, you dream of having your work highlighted in a major publication. Close your eyes for a moment, envision the sense of pride that would come with…

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Writing the right book for your business should be easy, they say, but what if it turns out to be the wrong one?   How would you know the difference?   Imagine feeling like you just made, “The BEST decision of your life.” vs feeling like you, “Wasted a significant amount of your TIME, energy,…

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If you’ve been asking yourself whether or not you should write a book to up-level your business…*spoiler alert* – the answer is YES!   So many missed epic opportunities are happening RIGHT NOW by not having a book. Imagine: selling more products and services, landing media coverage, speaking at public events…you see where I’m going…

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If you’re writing a book, odds are, you’ve thought about your marketing strategy, but have you devised a publicity plan? This is a strategy that helps you gain free press and brand exposure through media outlets. A traditional example would be interviewing with the local paper or tv news station, while a modern example would…

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Have you been wanting to build your personal brand?   Are you wanting to grow your audience and up-level your visibility?   Or maybe you’re just wanting to leave some type of legacy long after you’re gone… Whatever the case may be, publishing a book will help get you there.   Below is a break…

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So, you want to write a book, publish it, and start a book launch campaign? Great! I can totally help you with that! Before we get started, though, let’s talk about a crucial first step most clients miss: a defined target audience.   Defining Your Target Audience   The first step in planning your best…

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