As the Fall season begins, I wanted to note how to use the change of season as a time for new opportunities. Fall is certainly a time of visual change. But it is also a time of shifting focus. It is a time of clearing away the old to make space for the new. Just…

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You think you have the goods to get yourself, your book, your company, your message out to the world through the media. And you probably do! But you don’t have time to do it yourself or know what topics are going to get the media’s attention, right? That’s where we come in!  Here are some…

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media trends

Katie (00:02): Hi everyone. Katie Riess here with KT Media Strategies. I wanted to hop on this week and as we head into the holidays and we’re looking toward the new year, I wanted to talk about some trends that we’re seeing in the media for 2022. One of the things that I get asked…

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How to increase your status as a thought leader

Many people want to be a thought leader in their industry; after all, thought leaders are the ones people flock to for guidance and advice. Thought leaders set themselves apart from their competition and position themselves as experts in their field; they build credibility and typically have a dedicated following. How do you become a…

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Finding a topic of intrigue to pitch to the media is challenging. Identifying how to best deliver your pitch and what to say to make it successful, is what I most often get asked about. So I thought I would let you in on a bit of the process. Pitching the media is definitely an…

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The process of pitching is a bit confusing, and overwhelming especially if you are not sure where to start. The good news is, we are here to help! We are diving into where to start in the process of pitching to give you some actionable steps to take when crafting the perfect pitch.   Target…

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You’re looking for more visibility and/or credibility for your business, book, event or thought leadership. But are you ready for publicity? The tricky thing about using publicity to your advantage is that you can’t wait until you need it. You can’t wait until you need clients, you can’t wait until you feel ready, you can’t…

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So, you want to write a book, publish it, and start a book launch campaign? Great! I can totally help you with that! Before we get started, though, let’s talk about a crucial first step most clients miss: a defined target audience.   Defining Your Target Audience   The first step in planning your best…

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