I’ve been watching with the rest of the world as unrest in the Middle East continues to make the headlines. Dozens of people have lost their lives while engaging in demonstrations in response to the death of Mahsa Amini, a 22-year-old Iranian woman, who died while in police custody. Life is the ultimate price to…

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As the Fall season begins, I wanted to note how to use the change of season as a time for new opportunities. Fall is certainly a time of visual change. But it is also a time of shifting focus. It is a time of clearing away the old to make space for the new. Just…

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How to find your target audience

Finding your target audience is an essential part of your PR journey. Having a target audience does not mean you are excluding anyone who does not meet your criteria. It means that you are figuring out how to targeting individuals who are most likely to listen to what you have to say and purchase your…

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podcast interview

To successfully get media exposure, you have to first get very clear on your media message.   Sure, the act of pitching is important, but voicing your opinion and giving actionable items that make it clear as to what you can provide to those you are pitching to is an even more important challenge.  …

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