How to find your target audience

Finding your target audience is an essential part of your PR journey. Having a target audience does not mean you are excluding anyone who does not meet your criteria. It means that you are figuring out how to targeting individuals who are most likely to listen to what you have to say and purchase your…

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podcast interview

To successfully get media exposure, you have to first get very clear on your media message.   Sure, the act of pitching is important, but voicing your opinion and giving actionable items that make it clear as to what you can provide to those you are pitching to is an even more important challenge.  …

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