As the Fall season begins, I wanted to note how to use the change of season as a time for new opportunities. Fall is certainly a time of visual change. But it is also a time of shifting focus. It is a time of clearing away the old to make space for the new. Just…

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How to pitch for the holidays

Just like retail, the media starts early when it comes to holiday preparation. The holidays are a busy time for many media outlets and they want to have their holiday content selected and ready to get ahead of the season.   Timing If you want to get a pitch picked up for this holiday season,…

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