I’ve been talking a lot about being a thought leader in your industry and what it means and how to use it to get more visible and connect with your audience in 2023. During my Thought Leader Lunch & Learn recently – you can still get the replay HERE – we talked about how to…

Read More

We are just celebrating Halloween, but I’m sure you’ve seen the stores are filling with holiday decor, Thanksgiving travel plans are underway, and the festivities of the winter holiday season will soon be tickling the minds of families, retailers, and the media alike. While the summer months may historically be a bit slower as far…

Read More

As the Fall season begins, I wanted to note how to use the change of season as a time for new opportunities. Fall is certainly a time of visual change. But it is also a time of shifting focus. It is a time of clearing away the old to make space for the new. Just…

Read More
How to pitch for the holidays

Just like retail, the media starts early when it comes to holiday preparation. The holidays are a busy time for many media outlets and they want to have their holiday content selected and ready to get ahead of the season.   Timing If you want to get a pitch picked up for this holiday season,…

Read More