If you have recently taken the time and energy to write a book, revamp your business or brand or organize an event, chances are the next thing on your mind is how to get your work to the right people. Growing your audience and having the opportunity to share your intellect, influence, and ideas with…

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Grabbing testimonials, showing proven results, and having valuable content isn’t the only way you can be building instant credibility for your brand. You may have heard “media” can be vital to every successful visibility strategy out there. In fact, having media can build instant credibility for your brand more so than any other thing out…

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One of the most popular questions clients ask me when thinking of writing a book is whether or not it’s worth it to publish a book if people aren’t going to bookstores. The short answer is always, “YES!”.   Let’s face it, during this pandemic, people are home more than usual. Which means, they are…

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You want media coverage, but you aren’t sure exactly WHY you think you need a media presence… Does this sound like you?   One of the most important things you need to ask yourself to begin your media journey is, “what is my media why?”   Your media why is the first thing you need…

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We all have those stories. The ones that have led us to where we are today. The ones that have made us who we are.    When pitching to the media, so many people get hung up on what they THINK the media and their audience will be interested in that they forget the most…

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Writing the right book for your business should be easy, they say, but what if it turns out to be the wrong one?   How would you know the difference?   Imagine feeling like you just made, “The BEST decision of your life.” vs feeling like you, “Wasted a significant amount of your TIME, energy,…

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If you’re using a traditional publisher for your book, spending time laying out your timeline is an important part of a successful book launch.    This is a BIG topic we cover in our annual Publishing and Publicity Mastermind. (click here to learn more)   In this blog post, we’ll be covering the basics of…

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If you’ve been asking yourself whether or not you should write a book to up-level your business…*spoiler alert* – the answer is YES!   So many missed epic opportunities are happening RIGHT NOW by not having a book. Imagine: selling more products and services, landing media coverage, speaking at public events…you see where I’m going…

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“The only thing we have to fear is fear itself.” This famous quote by Franklin D. Roosevelt is one of the most helpful reminders when facing a new challenge or obstacle. I especially love it because it’s so simple, yet true.   If the only thing we have to fear is fear itself, isn’t it…

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Have you recently been featured on a local TV segment? What about a podcast or maybe a digital newspaper? These are all fantastic media placements for your brand, book, or business! This is because it helps you gain exposure with your target audience and builds you up for more successful interviews.   What I mean…

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