A news peg is the angle or aspect of a story that makes it relevant, timely, and newsworthy. Without utilizing a news peg, your story is just… a story. In order for it to be news, you need to tie it into current events and topics of discussion.   Media outlets need stories and experts…

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Attention spans are short, competition is fierce, and the noise can be deafening. How do you breakthrough and captivate? At the risk of sounding like a broken record… You have to make your pitches unique! Let’s break it down.    Tell a compelling story Pitch a story and make it worth listening to! Pathos is…

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Finding a topic of intrigue to pitch to the media is challenging. Identifying how to best deliver your pitch and what to say to make it successful, is what I most often get asked about. So I thought I would let you in on a bit of the process. Pitching the media is definitely an…

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It’s small business week so let’s discuss the benefits that press attention can bring to your small business.  Being featured in the news and media, whether print or broadcast, sets a small business apart and situates them as an expert in the minds of the audience! When you increase your visibility beyond Facebook, Instagram and…

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“The only thing we have to fear is fear itself.” This famous quote by Franklin D. Roosevelt is one of the most helpful reminders when facing a new challenge or obstacle. I especially love it because it’s so simple, yet true.   If the only thing we have to fear is fear itself, isn’t it…

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Have you always wanted to be a best-selling author? Or maybe this is a more recent dream you discovered since starting your business? Either way, publishing a book can seem like a daunting task, but it doesn’t have to be. As a publicist, I’ve encountered many aspiring authors, and in that time, I’ve discovered three…

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