Posts Tagged ‘media strategies’
We Asked- You Answered! Masterclass on Best Media Pitch Topics
Pitch Please! I’m SO excited to be offering my first Masterclass on something I get asked a lot – What makes good media pitch topics! We asked what you wanted to know about from the KT Media Team – and the majority of you said you struggle with what makes good pitch topics. When it…
Read MoreHow to leverage PR and media placements
You’ve gotten media coverage or an exciting engagement with someone – now what? What do you do with media coverage links once you have it? I get asked these questions a lot! Hopefully you’re excited as heck to share it – so that’s what you should do! The whole point of publicity and media coverage…
Read MoreExpertise/ Thought Leadership
Do you know your exact expertise? Do you know how to relay it to your audience? Will your audience relate to your message? You may have a good handle on what is your expertise, but do you know how to properly communicate it to your audience? Have you ever thought about how your audience receives…
Read MoreFiguring out who is your ideal audience?
What is a media placement you’d love to get? A particular TV show, a podcast, a newspaper? Why are you not pitching them? What would it take to put yourself out there? Is that where your ideal audience will find you? These are all great questions to ask yourself when thinking about getting media placement…
Read MoreThe State of Journalism
Journalism has long been an integral part of how we consume news and retrieve information. We are now a few months into another turbulent year. As we continue during these times of global uncertainty, we are taking a look at the state of journalism. How have these past few years affected the field of journalism…
Read MoreRace in entertainment media
When you Google “Race in entertainment media,” not a lot comes up. While discussions are happening more often, race playing a role in the TV and film industry is still a taboo topic in Hollywood. Chuck Hayward is one of the few people that has broken through the noise to bring light to the topic…
Read MoreMedia placement and social media – a match made in heaven
Social media numbers- do they matter? This is another question I get asked a lot. The short answer is Yes! A lot! Social media matters, whether we like it or not. Here’s why. If a TV producer gets similar pitches on similar topics from two different people with similar expertise and background –…
Read MoreWhat You Need to Know About the Current State of Podcasting: New Data
Podcasts have taken off in popularity over the past few years. They have swiftly become a trusted news source, a booming aspect of the entertainment industry, and a conversational way to connect with celebrities and influencers we know and love. What’s your favorite podcast has become as valid a question as what’s your favorite book,…
Read MoreA Special Announcement from Katie
*This is the first video in a Thankful series Katie is doing, highlighting clients, publicists, and those who helped to make KT Media Strategies what it is today. For the month of November, I want to share with everyone some of the amazing people and things that I am grateful for as we celebrate Thanksgiving…
Read MoreAre Podcasts Media?
The short answer is yes, podcasts are media. They may not be the traditional media you are used to such as radio, television, or magazines, but they can be a great way to gain visibility with your exact audience. Like all media, podcasts come in tiers. Just about anyone can become a podcaster these days.…
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