spring

March signifies the much-anticipated promises of Spring. Finally, we begin the long-awaited transition out of Winter, heading towards warmer weather, bluer skies, and abundant opportunity! Spring themes may seem cliche and overused, but cliche is simply an opportunity to practice creativity, breathing new life into old ideas.  The entire narrative of Spring is about Mother…

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When you Google “Race in entertainment media,” not a lot comes up.  While discussions are happening more often, race playing a role in the TV and film industry is still a taboo topic in Hollywood. Chuck Hayward is one of the few people that has broken through the noise to bring light to the topic…

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Media placement and social media - a match made in heaven

Social media numbers- do they matter?    This is another question I get asked a lot. The short answer is Yes! A lot! Social media matters, whether we like it or not. Here’s why.   If a TV producer gets similar pitches on similar topics from two different people with similar expertise and background –…

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The Media’s Return to the Office: Delayed Again

I’m sure this doesn’t come as a surprise, but most media companies are once again delaying the return of people to the office. Some are doing it on a voluntary basis for those who really want to get out of the house or apartment.  This means in-person interviews will continue to be slim to none,…

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podcasts media

The short answer is yes, podcasts are media. They may not be the traditional media you are used to such as radio, television, or magazines, but they can be a great way to gain visibility with your exact audience. Like all media, podcasts come in tiers. Just about anyone can become a podcaster these days.…

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It’s small business week so let’s discuss the benefits that press attention can bring to your small business.  Being featured in the news and media, whether print or broadcast, sets a small business apart and situates them as an expert in the minds of the audience! When you increase your visibility beyond Facebook, Instagram and…

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Communicating with your target audience is not always easy or straightforward, particularly for those with little media experience. One of the first things I focus on in media training is how to create a powerful communications statement.    A communications statement consists of 2-4 sentences that clearly define your message. This statement is the core…

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The media can help launch you into being viewed as a thought leader in your niche and provide you with ample opportunities to land speaking engagements and exposure.   Imagine being asked to speak at the biggest conferences. How did you land these engagements? With the help of a knowledgeable, dedicated, and supportive PR team.…

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As an author, you spend countless hours and endless effort pouring your thoughts into a well crafted piece of literature. It is only logical then, that, like many authors, you dream of having your work highlighted in a major publication. Close your eyes for a moment, envision the sense of pride that would come with…

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Finding ways to stand out and get noticed can be a daunting task. If you are looking for ways to break through the competitiveness to earn your spot in the media, I can help!   You are worthy! Your message has power! Your expertise is needed! Make sure you show that in your pitches.   …

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