You want media coverage, but you aren’t sure exactly WHY you think you need a media presence… Does this sound like you?   One of the most important things you need to ask yourself to begin your media journey is, “what is my media why?”   Your media why is the first thing you need…

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We all have those stories. The ones that have led us to where we are today. The ones that have made us who we are.    When pitching to the media, so many people get hung up on what they THINK the media and their audience will be interested in that they forget the most…

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If you’ve been asking yourself whether or not you should write a book to up-level your business…*spoiler alert* – the answer is YES!   So many missed epic opportunities are happening RIGHT NOW by not having a book. Imagine: selling more products and services, landing media coverage, speaking at public events…you see where I’m going…

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Are you ready to start pitching to the media? Many are ready for that next step, but few know how to achieve it. That’s why today, I’m sharing a basic beginner’s guide to pitching your brand or business to the media.    Grab your pads and pens and get ready to take some notes!  …

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“The only thing we have to fear is fear itself.” This famous quote by Franklin D. Roosevelt is one of the most helpful reminders when facing a new challenge or obstacle. I especially love it because it’s so simple, yet true.   If the only thing we have to fear is fear itself, isn’t it…

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If you’re writing a book, odds are, you’ve thought about your marketing strategy, but have you devised a publicity plan? This is a strategy that helps you gain free press and brand exposure through media outlets. A traditional example would be interviewing with the local paper or tv news station, while a modern example would…

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Have you been wanting to build your personal brand?   Are you wanting to grow your audience and up-level your visibility?   Or maybe you’re just wanting to leave some type of legacy long after you’re gone… Whatever the case may be, publishing a book will help get you there.   Below is a break…

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Have you recently been featured on a local TV segment? What about a podcast or maybe a digital newspaper? These are all fantastic media placements for your brand, book, or business! This is because it helps you gain exposure with your target audience and builds you up for more successful interviews.   What I mean…

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Have you ever been nervous and said the wrong thing on camera? Or maybe you had an interview that didn’t go quite as planned due to the reporter’s questions? If so, you’ve come to the right place.    Today, I’m going to teach you how to pivot away from those unwanted conversations and turn them…

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So, you want to write a book, publish it, and start a book launch campaign? Great! I can totally help you with that! Before we get started, though, let’s talk about a crucial first step most clients miss: a defined target audience.   Defining Your Target Audience   The first step in planning your best…

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