How do I Find a News Peg?

By Katie Riess | June 14, 2021 | Comments Off on How do I Find a News Peg?

A news peg is the angle or aspect of a story that makes it relevant, timely, and newsworthy. Without utilizing a news peg, your story is just… a story. In order for it to be news, you need to tie it into current events and topics of discussion.   Media outlets need stories and experts…

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How to Create a News Hook that Grabs the Audience’s Attention

By Katie Riess | April 26, 2021 | Comments Off on How to Create a News Hook that Grabs the Audience’s Attention

Immediately grabbing your audience’s attention is an integral part of keeping the readers and viewers engaged and interested in your topic. Creating an attention-grabbing news hook ensures that the audience is not only initially captivated, but that they stay interested in your information. Using a news hook that is relatable and relevant to the audience…

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