A news peg is the angle or aspect of a story that makes it relevant, timely, and newsworthy. Without utilizing a news peg, your story is just… a story. In order for it to be news, you need to tie it into current events and topics of discussion.   Media outlets need stories and experts…

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Immediately grabbing your audience’s attention is an integral part of keeping the readers and viewers engaged and interested in your topic. Creating an attention-grabbing news hook ensures that the audience is not only initially captivated, but that they stay interested in your information. Using a news hook that is relatable and relevant to the audience…

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