Summer is a time for leisure and reprieve. It is also a time for productivity and building momentum. During the summer months, many of us will take vacation time and be out of the office for extended periods, so it is only natural to assume that no one will be around to pitch to. The…

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It’s small business week so let’s discuss the benefits that press attention can bring to your small business.  Being featured in the news and media, whether print or broadcast, sets a small business apart and situates them as an expert in the minds of the audience! When you increase your visibility beyond Facebook, Instagram and…

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Immediately grabbing your audience’s attention is an integral part of keeping the readers and viewers engaged and interested in your topic. Creating an attention-grabbing news hook ensures that the audience is not only initially captivated, but that they stay interested in your information. Using a news hook that is relatable and relevant to the audience…

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Are you ready to start pitching to the media? Many are ready for that next step, but few know how to achieve it. That’s why today, I’m sharing a basic beginner’s guide to pitching your brand or business to the media.    Grab your pads and pens and get ready to take some notes!  …

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