content marketing

Your content is a powerful tool that showcases everything you have to offer. If you have a strong content campaign plan and consistently create content that is marketable and of value, you can leverage that content to elevate your media presence.   Long-form content and PR Your blog posts, published articles, and case studies are…

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Elements of a good media pitch

Are you putting together media pitches, but feel like something is missing? I have great news; we are going to go over all of the key elements of what makes a good pitch so that you know to make your pitches stand out!    Strong subject line The subject line of your pitch is the…

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Determining your pitch talking points

What makes up good talking points for pitching is an art, not a science. But there are some quick guidelines to keep in mind to make sure your pitch will get read!   Map out your message Think about your main message and start with a brain dump. Write down ideas and concepts that support…

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how to research media outlets

Researching media outlets is an essential part of making your pitches successful and ensuring your message gets to the right people. By doing research and sending your pitches to specific reporters, editors, or journalists that cover your topic, you are increasing the likelihood that your pitch will be read and an interview booked.    Utilize…

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When you are planning a pitch to the media, you should have set goals in mind. Your pitch should be of value to your intended journalist, reporter, or editor and their audience. You should also have a goal in mind for how you would like the pitch to further your business or platform.   Backlinking…

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As life tends to slow down during the summer, the good news is the news cycle keeps going! Even though producers and editors might also be on vacation, there are ways to make sure your topics and story ideas get the media’s attention. So how do you find news pegs during the summer? Focus on…

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A news peg is the angle or aspect of a story that makes it relevant, timely, and newsworthy. Without utilizing a news peg, your story is just… a story. In order for it to be news, you need to tie it into current events and topics of discussion.   Media outlets need stories and experts…

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Summer is a time for leisure and reprieve. It is also a time for productivity and building momentum. During the summer months, many of us will take vacation time and be out of the office for extended periods, so it is only natural to assume that no one will be around to pitch to. The…

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Attention spans are short, competition is fierce, and the noise can be deafening. How do you breakthrough and captivate? At the risk of sounding like a broken record… You have to make your pitches unique! Let’s break it down.    Tell a compelling story Pitch a story and make it worth listening to! Pathos is…

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Finding a topic of intrigue to pitch to the media is challenging. Identifying how to best deliver your pitch and what to say to make it successful, is what I most often get asked about. So I thought I would let you in on a bit of the process. Pitching the media is definitely an…

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