As life tends to slow down during the summer, the good news is the news cycle keeps going! Even though producers and editors might also be on vacation, there are ways to make sure your topics and story ideas get the media’s attention. So how do you find news pegs during the summer? Focus on…

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A news peg is the angle or aspect of a story that makes it relevant, timely, and newsworthy. Without utilizing a news peg, your story is just… a story. In order for it to be news, you need to tie it into current events and topics of discussion.   Media outlets need stories and experts…

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Summer is a time for leisure and reprieve. It is also a time for productivity and building momentum. During the summer months, many of us will take vacation time and be out of the office for extended periods, so it is only natural to assume that no one will be around to pitch to. The…

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Attention spans are short, competition is fierce, and the noise can be deafening. How do you breakthrough and captivate? At the risk of sounding like a broken record… You have to make your pitches unique! Let’s break it down.    Tell a compelling story Pitch a story and make it worth listening to! Pathos is…

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Finding a topic of intrigue to pitch to the media is challenging. Identifying how to best deliver your pitch and what to say to make it successful, is what I most often get asked about. So I thought I would let you in on a bit of the process. Pitching the media is definitely an…

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The process of pitching is a bit confusing, and overwhelming especially if you are not sure where to start. The good news is, we are here to help! We are diving into where to start in the process of pitching to give you some actionable steps to take when crafting the perfect pitch.   Target…

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Immediately grabbing your audience’s attention is an integral part of keeping the readers and viewers engaged and interested in your topic. Creating an attention-grabbing news hook ensures that the audience is not only initially captivated, but that they stay interested in your information. Using a news hook that is relatable and relevant to the audience…

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Are you ready to start pitching to the media? Many are ready for that next step, but few know how to achieve it. That’s why today, I’m sharing a basic beginner’s guide to pitching your brand or business to the media.    Grab your pads and pens and get ready to take some notes!  …

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tv recording camera interview

Are you in the beginning phases of pitching to the media?   Even if you’re just thinking about it, here’s something you should know:   It’s really important to get to know the show/publication/podcast you’re pitching to and what they cover. There is nothing more frustrating than putting a lot of time and effort into…

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