Lead times with different types of media

Are you wanting media exposure, but are unsure of when to pitch to certain producers, editors and reporters? It’s one of the most asked questions I get! How do you know the timing? The truth is, it can be tricky, but there are certain guidelines that we go by. I will explain a few.  …

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How to pitch for the holidays

Just like retail, the media starts early when it comes to holiday preparation. The holidays are a busy time for many media outlets and they want to have their holiday content selected and ready to get ahead of the season.   Timing If you want to get a pitch picked up for this holiday season,…

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publishing a book

Have you pondered the idea of publishing your own book? Many business owners, thought leaders, and gurus actively promote their books as an extension of their brand and messaging. Publishing a book can help you expand your business and may be easier than you think, let’s dive into all the details.   Grow your business…

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paid speaking gigs

Are you interested in landing some paid speaking gigs, but not sure where to start? Good news, we can help with that! Finding and getting paid speaking gigs can seem difficult, but by taking the right steps, you will be able to find the perfect opportunities to get in front of people and share your…

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content marketing

Your content is a powerful tool that showcases everything you have to offer. If you have a strong content campaign plan and consistently create content that is marketable and of value, you can leverage that content to elevate your media presence.   Long-form content and PR Your blog posts, published articles, and case studies are…

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Preparing for news stories

When the Chauvin trial verdict was revealed earlier than many expected, it was the only thing news stations were talking about. Our client, Kim Crowder, Diversity, Equity, and Inclusion Speaker and Consultant, had an article released in Forbes the day before on What The Derek Chauvin Trial Verdict Might Mean For The Black Community And…

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Determining your pitch talking points

What makes up good talking points for pitching is an art, not a science. But there are some quick guidelines to keep in mind to make sure your pitch will get read!   Map out your message Think about your main message and start with a brain dump. Write down ideas and concepts that support…

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how to research media outlets

Researching media outlets is an essential part of making your pitches successful and ensuring your message gets to the right people. By doing research and sending your pitches to specific reporters, editors, or journalists that cover your topic, you are increasing the likelihood that your pitch will be read and an interview booked.    Utilize…

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When you are planning a pitch to the media, you should have set goals in mind. Your pitch should be of value to your intended journalist, reporter, or editor and their audience. You should also have a goal in mind for how you would like the pitch to further your business or platform.   Backlinking…

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As life tends to slow down during the summer, the good news is the news cycle keeps going! Even though producers and editors might also be on vacation, there are ways to make sure your topics and story ideas get the media’s attention. So how do you find news pegs during the summer? Focus on…

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