media pitch topics

Pitch Please!  I’m SO excited to be offering my first Masterclass on something I get asked a lot – What makes good media pitch topics!  We asked what you wanted to know about from the KT Media Team – and the majority of you said you struggle with what makes good pitch topics. When it…

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communication statement

Do you know your exact expertise? Do you know how to relay it to your audience? Will your audience relate to your message? You may have a good handle on what is your expertise, but do you know how to properly communicate it to your audience? Have you ever thought about how your audience receives…

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The State of Journalism

Journalism has long been an integral part of how we consume news and retrieve information. We are now a few months into another turbulent year. As we continue during these times of global uncertainty, we are taking a look at the state of journalism. How have these past few years affected the field of journalism…

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spring

March signifies the much-anticipated promises of Spring. Finally, we begin the long-awaited transition out of Winter, heading towards warmer weather, bluer skies, and abundant opportunity! Spring themes may seem cliche and overused, but cliche is simply an opportunity to practice creativity, breathing new life into old ideas.  The entire narrative of Spring is about Mother…

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Media placement and social media - a match made in heaven

Social media numbers- do they matter?    This is another question I get asked a lot. The short answer is Yes! A lot! Social media matters, whether we like it or not. Here’s why.   If a TV producer gets similar pitches on similar topics from two different people with similar expertise and background –…

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The Media’s Return to the Office: Delayed Again

I’m sure this doesn’t come as a surprise, but most media companies are once again delaying the return of people to the office. Some are doing it on a voluntary basis for those who really want to get out of the house or apartment.  This means in-person interviews will continue to be slim to none,…

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media trends

Katie (00:02): Hi everyone. Katie Riess here with KT Media Strategies. I wanted to hop on this week and as we head into the holidays and we’re looking toward the new year, I wanted to talk about some trends that we’re seeing in the media for 2022. One of the things that I get asked…

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Lead times with different types of media

Are you wanting media exposure, but are unsure of when to pitch to certain producers, editors and reporters? It’s one of the most asked questions I get! How do you know the timing? The truth is, it can be tricky, but there are certain guidelines that we go by. I will explain a few.  …

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How to pitch for the holidays

Just like retail, the media starts early when it comes to holiday preparation. The holidays are a busy time for many media outlets and they want to have their holiday content selected and ready to get ahead of the season.   Timing If you want to get a pitch picked up for this holiday season,…

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publishing a book

Have you pondered the idea of publishing your own book? Many business owners, thought leaders, and gurus actively promote their books as an extension of their brand and messaging. Publishing a book can help you expand your business and may be easier than you think, let’s dive into all the details.   Grow your business…

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