Lead times with different types of media

Are you wanting media exposure, but are unsure of when to pitch to certain producers, editors and reporters? It’s one of the most asked questions I get! How do you know the timing? The truth is, it can be tricky, but there are certain guidelines that we go by. I will explain a few.  …

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paid speaking gigs

Are you interested in landing some paid speaking gigs, but not sure where to start? Good news, we can help with that! Finding and getting paid speaking gigs can seem difficult, but by taking the right steps, you will be able to find the perfect opportunities to get in front of people and share your…

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content marketing

Your content is a powerful tool that showcases everything you have to offer. If you have a strong content campaign plan and consistently create content that is marketable and of value, you can leverage that content to elevate your media presence.   Long-form content and PR Your blog posts, published articles, and case studies are…

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Preparing for news stories

When the Chauvin trial verdict was revealed earlier than many expected, it was the only thing news stations were talking about. Our client, Kim Crowder, Diversity, Equity, and Inclusion Speaker and Consultant, had an article released in Forbes the day before on What The Derek Chauvin Trial Verdict Might Mean For The Black Community And…

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Summer is a time for leisure and reprieve. It is also a time for productivity and building momentum. During the summer months, many of us will take vacation time and be out of the office for extended periods, so it is only natural to assume that no one will be around to pitch to. The…

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There are a multitude of reasons to hire a publicist. Self promotion is important, but eventually you will find the need to hire a professional. Especially if you want to see your work featured in digital or print articles or be featured on TV. High visibility promotion can be a crucial way to connect with…

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Communicating with your target audience is not always easy or straightforward, particularly for those with little media experience. One of the first things I focus on in media training is how to create a powerful communications statement.    A communications statement consists of 2-4 sentences that clearly define your message. This statement is the core…

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According to Forbes, a thought leader can only be declared as such at the discretion of someone else. A thought leader is someone who, based on their expertise and perspective in an industry, offers unique guidance, inspires innovation and influences others. A thought leader is one whose expertise is recognized and sought after. Thought leaders…

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Grabbing testimonials, showing proven results, and having valuable content isn’t the only way you can be building instant credibility for your brand. You may have heard “media” can be vital to every successful visibility strategy out there. In fact, having media can build instant credibility for your brand more so than any other thing out…

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After what can only be known as the strangest year in history, as pleased as we are to be here in 2021, I have to admit many of us are suffering from what could only be called a 2020 (crazy year) hangover.    2020 was an amazing year for KT Media Strategies, which might come…

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