Posts Tagged ‘publicity’
Pitching the Media Doesn’t have to be Scary – foolproof topics!
You think you have the goods to get yourself, your book, your company, your message out to the world through the media. And you probably do! But you don’t have time to do it yourself or know what topics are going to get the media’s attention, right? That’s where we come in! Here are some…
Read MoreWe Asked- You Answered! Masterclass on Best Media Pitch Topics
Pitch Please! I’m SO excited to be offering my first Masterclass on something I get asked a lot – What makes good media pitch topics! We asked what you wanted to know about from the KT Media Team – and the majority of you said you struggle with what makes good pitch topics. When it…
Read MoreThe “Anti” Trend Pitches that Landed a Client in Major Media
Sometimes the best media pitches are those that buck a trend or go against conventional thinking. The media typically LOVES things that go against the grain a bit or is a different way of thinking. These headlines get people’s attention. Think… “What NOT to do.” It’s often better to highlight these than what TO DO. …
Read MoreExpertise/ Thought Leadership
Do you know your exact expertise? Do you know how to relay it to your audience? Will your audience relate to your message? You may have a good handle on what is your expertise, but do you know how to properly communicate it to your audience? Have you ever thought about how your audience receives…
Read MoreFiguring out who is your ideal audience?
What is a media placement you’d love to get? A particular TV show, a podcast, a newspaper? Why are you not pitching them? What would it take to put yourself out there? Is that where your ideal audience will find you? These are all great questions to ask yourself when thinking about getting media placement…
Read MoreThe State of Journalism
Journalism has long been an integral part of how we consume news and retrieve information. We are now a few months into another turbulent year. As we continue during these times of global uncertainty, we are taking a look at the state of journalism. How have these past few years affected the field of journalism…
Read MoreOur clients in the media
The news cycle typically ebbs and flows with headlines and topics that fit the times. Our current focus, much like the focus of most around the world, has been on topics pertaining to the current events in Ukraine, as well as the myriad of social justice issues that have been making the headlines here in…
Read MoreSpring pitching
March signifies the much-anticipated promises of Spring. Finally, we begin the long-awaited transition out of Winter, heading towards warmer weather, bluer skies, and abundant opportunity! Spring themes may seem cliche and overused, but cliche is simply an opportunity to practice creativity, breathing new life into old ideas. The entire narrative of Spring is about Mother…
Read MoreMedia placement and social media – a match made in heaven
Social media numbers- do they matter? This is another question I get asked a lot. The short answer is Yes! A lot! Social media matters, whether we like it or not. Here’s why. If a TV producer gets similar pitches on similar topics from two different people with similar expertise and background –…
Read MoreThe Media’s Return to the Office: Delayed Again
I’m sure this doesn’t come as a surprise, but most media companies are once again delaying the return of people to the office. Some are doing it on a voluntary basis for those who really want to get out of the house or apartment. This means in-person interviews will continue to be slim to none,…
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