Lead times with different types of media

Are you wanting media exposure, but are unsure of when to pitch to certain producers, editors and reporters? It’s one of the most asked questions I get! How do you know the timing? The truth is, it can be tricky, but there are certain guidelines that we go by. I will explain a few.  …

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How to pitch for the holidays

Just like retail, the media starts early when it comes to holiday preparation. The holidays are a busy time for many media outlets and they want to have their holiday content selected and ready to get ahead of the season.   Timing If you want to get a pitch picked up for this holiday season,…

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publishers vs. publicists

What is the difference between a publisher and a publicist? They sound similar, but they are two completely different groups with different ways to help you with your book and your business. You might not know the differences and you’re not alone! Here’s more on how to make sure you aren’t asking one to do…

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self-publishing vs. traditional publishing

If you are in the process of writing a book you have probably looked into how you are publishing it, which can be even more challenging than writing the book itself. Have no fear, we are here to help! Today we are going to go over some key differences between self-publishing and traditional publishing to…

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paid speaking gigs

Are you interested in landing some paid speaking gigs, but not sure where to start? Good news, we can help with that! Finding and getting paid speaking gigs can seem difficult, but by taking the right steps, you will be able to find the perfect opportunities to get in front of people and share your…

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thought leader

Thought leadership is more than just a buzzword, it is an in depth process that involves becoming a go-to source for information in your industry. Once you have established your content, you can leverage the power of media placements to increase your status as a thought leader.   Building your network Utilizing media placements will…

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How to increase your status as a thought leader

Many people want to be a thought leader in their industry; after all, thought leaders are the ones people flock to for guidance and advice. Thought leaders set themselves apart from their competition and position themselves as experts in their field; they build credibility and typically have a dedicated following. How do you become a…

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Preparing for news stories

When the Chauvin trial verdict was revealed earlier than many expected, it was the only thing news stations were talking about. Our client, Kim Crowder, Diversity, Equity, and Inclusion Speaker and Consultant, had an article released in Forbes the day before on What The Derek Chauvin Trial Verdict Might Mean For The Black Community And…

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Elements of a good media pitch

Are you putting together media pitches, but feel like something is missing? I have great news; we are going to go over all of the key elements of what makes a good pitch so that you know to make your pitches stand out!    Strong subject line The subject line of your pitch is the…

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How to find your target audience

Finding your target audience is an essential part of your PR journey. Having a target audience does not mean you are excluding anyone who does not meet your criteria. It means that you are figuring out how to targeting individuals who are most likely to listen to what you have to say and purchase your…

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