You think you have the goods to get yourself, your book, your company, your message out to the world through the media. And you probably do! But you don’t have time to do it yourself or know what topics are going to get the media’s attention, right? That’s where we come in!  Here are some…

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media placement

What is a media placement you’d love to get? A particular TV show, a podcast, a newspaper?  Why are you not pitching them?  What would it take to put yourself out there? Is that where your ideal audience will find you? These are all great questions to ask yourself when thinking about getting media placement…

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Supporting Black businesses for Black History Month

“Dreams are lovely but they are just dreams… It’s hard work that makes things happen. It’s hard work that creates change.” – Shonda Rhimes I’ve often wondered how I can help support and celebrate Black History Month.  So I turned to our amazing client, Cornelia Shipley, CEO of 3C Consulting, who does diversity, equity, and…

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The Media’s Return to the Office: Delayed Again

I’m sure this doesn’t come as a surprise, but most media companies are once again delaying the return of people to the office. Some are doing it on a voluntary basis for those who really want to get out of the house or apartment.  This means in-person interviews will continue to be slim to none,…

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Podcasts have taken off in popularity over the past few years. They have swiftly become a trusted news source, a booming aspect of the entertainment industry, and a conversational way to connect with celebrities and influencers we know and love. What’s your favorite podcast has become as valid a question as what’s your favorite book,…

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pitch to podcasts

Pitching to podcasts is different from pitching to many other types of media. Podcast pitching involves in-depth research and proof that you can deliver the type of information that will resonate with the host’s audience. Podcast hosts have built and cultivated a dedicated following. Your job is to make your message match their listener base. …

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Determining your pitch talking points

What makes up good talking points for pitching is an art, not a science. But there are some quick guidelines to keep in mind to make sure your pitch will get read!   Map out your message Think about your main message and start with a brain dump. Write down ideas and concepts that support…

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how to research media outlets

Researching media outlets is an essential part of making your pitches successful and ensuring your message gets to the right people. By doing research and sending your pitches to specific reporters, editors, or journalists that cover your topic, you are increasing the likelihood that your pitch will be read and an interview booked.    Utilize…

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How to find your target audience

Finding your target audience is an essential part of your PR journey. Having a target audience does not mean you are excluding anyone who does not meet your criteria. It means that you are figuring out how to targeting individuals who are most likely to listen to what you have to say and purchase your…

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When you are planning a pitch to the media, you should have set goals in mind. Your pitch should be of value to your intended journalist, reporter, or editor and their audience. You should also have a goal in mind for how you would like the pitch to further your business or platform.   Backlinking…

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