Posts Tagged ‘research’
Why I Started My PR Business
All these years later, I still don’t consider myself a boss. My social media manager wanted to give me a shout-out for National Bosses Day this past weekend and I just thought – that’s not me! Haha But I guess it is! I have an amazing team behind me that makes KT Media what it…
Read MoreChecking in on Your Mental Health
World Mental Health Day was yesterday, but it shouldn’t be just one day! I spent the day checking in and taking stock of my mental health. Did you? If not, it’s not too late to make it part of your routine! Ask yourself – What am I doing to care for my mental health and…
Read MoreUsing Our Voices To Make An Impact
I’ve been watching with the rest of the world as unrest in the Middle East continues to make the headlines. Dozens of people have lost their lives while engaging in demonstrations in response to the death of Mahsa Amini, a 22-year-old Iranian woman, who died while in police custody. Life is the ultimate price to…
Read MorePitching the Media Doesn’t have to be Scary – foolproof topics!
You think you have the goods to get yourself, your book, your company, your message out to the world through the media. And you probably do! But you don’t have time to do it yourself or know what topics are going to get the media’s attention, right? That’s where we come in! Here are some…
Read MoreFiguring out who is your ideal audience?
What is a media placement you’d love to get? A particular TV show, a podcast, a newspaper? Why are you not pitching them? What would it take to put yourself out there? Is that where your ideal audience will find you? These are all great questions to ask yourself when thinking about getting media placement…
Read MoreSupporting Black businesses for Black History Month
“Dreams are lovely but they are just dreams… It’s hard work that makes things happen. It’s hard work that creates change.” – Shonda Rhimes I’ve often wondered how I can help support and celebrate Black History Month. So I turned to our amazing client, Cornelia Shipley, CEO of 3C Consulting, who does diversity, equity, and…
Read MoreThe Media’s Return to the Office: Delayed Again
I’m sure this doesn’t come as a surprise, but most media companies are once again delaying the return of people to the office. Some are doing it on a voluntary basis for those who really want to get out of the house or apartment. This means in-person interviews will continue to be slim to none,…
Read MoreWhat You Need to Know About the Current State of Podcasting: New Data
Podcasts have taken off in popularity over the past few years. They have swiftly become a trusted news source, a booming aspect of the entertainment industry, and a conversational way to connect with celebrities and influencers we know and love. What’s your favorite podcast has become as valid a question as what’s your favorite book,…
Read MoreWhat you need to pitch podcasts
Pitching to podcasts is different from pitching to many other types of media. Podcast pitching involves in-depth research and proof that you can deliver the type of information that will resonate with the host’s audience. Podcast hosts have built and cultivated a dedicated following. Your job is to make your message match their listener base. …
Read MoreDetermining Pitch Talking Points
What makes up good talking points for pitching is an art, not a science. But there are some quick guidelines to keep in mind to make sure your pitch will get read! Map out your message Think about your main message and start with a brain dump. Write down ideas and concepts that support…
Read More