Posts Tagged ‘research’
How to research media outlets
Researching media outlets is an essential part of making your pitches successful and ensuring your message gets to the right people. By doing research and sending your pitches to specific reporters, editors, or journalists that cover your topic, you are increasing the likelihood that your pitch will be read and an interview booked. Utilize…
Read MoreHow to find your target audience
Finding your target audience is an essential part of your PR journey. Having a target audience does not mean you are excluding anyone who does not meet your criteria. It means that you are figuring out how to targeting individuals who are most likely to listen to what you have to say and purchase your…
Read MoreGoals for pitching to the media
When you are planning a pitch to the media, you should have set goals in mind. Your pitch should be of value to your intended journalist, reporter, or editor and their audience. You should also have a goal in mind for how you would like the pitch to further your business or platform. Backlinking…
Read MoreFormulating a good news peg during the summer slowdown
As life tends to slow down during the summer, the good news is the news cycle keeps going! Even though producers and editors might also be on vacation, there are ways to make sure your topics and story ideas get the media’s attention. So how do you find news pegs during the summer? Focus on…
Read MoreHow do I pitch, and what do I pitch to the media?
Finding a topic of intrigue to pitch to the media is challenging. Identifying how to best deliver your pitch and what to say to make it successful, is what I most often get asked about. So I thought I would let you in on a bit of the process. Pitching the media is definitely an…
Read MoreWhy Research Is Important When Pitching To The Media
Are you in the beginning phases of pitching to the media? Even if you’re just thinking about it, here’s something you should know: It’s really important to get to know the show/publication/podcast you’re pitching to and what they cover. There is nothing more frustrating than putting a lot of time and effort into…
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