Posts Tagged ‘strategy’
The Media’s Return to the Office: Delayed Again
I’m sure this doesn’t come as a surprise, but most media companies are once again delaying the return of people to the office. Some are doing it on a voluntary basis for those who really want to get out of the house or apartment. This means in-person interviews will continue to be slim to none,…
Read MoreWhat You Need to Know About the Current State of Podcasting: New Data
Podcasts have taken off in popularity over the past few years. They have swiftly become a trusted news source, a booming aspect of the entertainment industry, and a conversational way to connect with celebrities and influencers we know and love. What’s your favorite podcast has become as valid a question as what’s your favorite book,…
Read MoreMedia trends for 2022
Katie (00:02): Hi everyone. Katie Riess here with KT Media Strategies. I wanted to hop on this week and as we head into the holidays and we’re looking toward the new year, I wanted to talk about some trends that we’re seeing in the media for 2022. One of the things that I get asked…
Read MoreHow to get paid speaking gigs
Are you interested in landing some paid speaking gigs, but not sure where to start? Good news, we can help with that! Finding and getting paid speaking gigs can seem difficult, but by taking the right steps, you will be able to find the perfect opportunities to get in front of people and share your…
Read MoreUsing your content marketing to elevate your media placements
Your content is a powerful tool that showcases everything you have to offer. If you have a strong content campaign plan and consistently create content that is marketable and of value, you can leverage that content to elevate your media presence. Long-form content and PR Your blog posts, published articles, and case studies are…
Read MoreHow to increase your status as a thought leader
Many people want to be a thought leader in their industry; after all, thought leaders are the ones people flock to for guidance and advice. Thought leaders set themselves apart from their competition and position themselves as experts in their field; they build credibility and typically have a dedicated following. How do you become a…
Read MoreNews Jumping: Using current events and fast action to jump on news stories
When the Chauvin trial verdict was revealed earlier than many expected, it was the only thing news stations were talking about. Our client, Kim Crowder, Diversity, Equity, and Inclusion Speaker and Consultant, had an article released in Forbes the day before on What The Derek Chauvin Trial Verdict Might Mean For The Black Community And…
Read MoreElements of a good media pitch
Are you putting together media pitches, but feel like something is missing? I have great news; we are going to go over all of the key elements of what makes a good pitch so that you know to make your pitches stand out! Strong subject line The subject line of your pitch is the…
Read MoreDetermining Pitch Talking Points
What makes up good talking points for pitching is an art, not a science. But there are some quick guidelines to keep in mind to make sure your pitch will get read! Map out your message Think about your main message and start with a brain dump. Write down ideas and concepts that support…
Read MoreGoals for pitching to the media
When you are planning a pitch to the media, you should have set goals in mind. Your pitch should be of value to your intended journalist, reporter, or editor and their audience. You should also have a goal in mind for how you would like the pitch to further your business or platform. Backlinking…
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