Taking advantage of the new media landscape like Author Brian Wray

With COVID-19 making a huge impact on the media landscape, many people like Author Brian Wray have had to pivot in order to be noticed in the media. 


Brian has been writing stories and sharing them with children for as long as he can remember. In 2003, he won the Nicholl Fellowship in Screenwriting by the Academy of Motion Picture Arts & Sciences. Since then, he’s written for Walt Disney Studios and has been seen on multiple TV appearances.


Just recently, Brain Wray was on TV in three major markets in one day! That’s right, he was in Atlanta, Indianapolis, and Washington D.C. making TV appearances all in ONE day.


So how did he do it? We took the messaging in his book, Max’s Box and incorporated it into how parents can find ways to keep the negative impacts of the world events right now on their children to a minimum by suggesting creative outlets like writing, journaling and hands-on art projects to communicate feelings. 


Due to COVID, many, if not all, guest TV appearances have been made virtually over Zoom or other platforms making it easy to be featured anywhere in the world. Why not take advantage of this?


Getting media exposure is all about adapting your message to fit the media’s goal. Sure, COVID has been overtaking the media, but that doesn’t mean you can’t adapt your messaging or story to tie into something COVID related.


To get media placement, you don’t have to ONLY talk about what your offer is RIGHT NOW. Do your research and discover the most interesting thing about you that will grab the media’s attention. 


What will stand out the most to someone you are pitching to?


What is the media covering right now, and how can you fit into that topic?


Those are 2 of the most important questions you should be asking yourself when looking for media placement.


Are you ready to develop your message and amplify it with the right media, but you don’t know where to begin?


It’s about more than just putting out a press release about your book – it’s positioning you as a thought leader in the media. 


Exactly how we positioned Brian to be on 3 TV segments in one day could be you, too.


Give me 90- minutes, and we can come up with a personalized strategy to get you noticed by the media. I will work alongside you to create an action plan to help you pitch targeted media outlets. PLUS you’ll walk away with your own customized pitch-template that you will be able to use time and time again.


If you’re interested in hearing more, I’d be happy to hop a call to discuss!