The Holidays are Almost Here! Now What?

Can you believe it? The holiday season is just around the corner, and it’s time to gear up for one of the most exciting and profitable times of the year! While it may seem like the clock is already ticking down, there’s no need to panic. There’s still plenty of time to come up with a solid plan for your holiday sale or offer. And guess what? I’m here to help you make it your best holiday sales season ever!

Crafting Your Holiday Strategy

First and foremost, let’s focus on crafting a winning strategy. Start by understanding your target audience and their holiday shopping behaviors. Are they early birds who start shopping in November, or last-minute shoppers scrambling in December? Tailoring your approach to their preferences can make a world of difference.

Next, consider your unique value proposition. What sets your business apart from the competition? Highlight these strengths in your holiday marketing to entice customers. It’s also a fantastic time to launch exclusive holiday-themed products or services to pique interest and drive sales.

Getting Visible to Your Audience

Visibility is key during the holiday season. Here are some ways to ensure you stand out:

  • Media Blitz: Ramp up your media and social media presence with engaging holiday-themed content. Share behind-the-scenes stories, get your products showcased in publications and must-have holiday lists. Running holiday-themed contests or giveaways to boost engagement is also a great way to get promoted in the media.
  • Email Marketing: Create a series of compelling holiday emails to keep your customers informed about your special offers, discounts, and new arrivals. Personalize your messages to resonate with your audience.
  • Website Optimization: Ensure your website is user-friendly and mobile-responsive. Highlight holiday deals prominently and consider adding live chat support to assist customers in real time.
  • Local Engagement: If you have a physical store, consider hosting local events, promotions, or collaborations with neighboring businesses. Engaging with your local community can drive foot traffic and increase sales. And don’t forget to reach out to local media who love to cover local holiday events!

Strategic Timing

Timing is everything, especially during the holiday rush. Plan your media placements to coincide with key shopping dates, like Black Friday, Cyber Monday, and Small Business Saturday. Leverage email marketing campaigns and social media ads to announce limited-time offers and flash sales that create a sense of urgency.

The holiday season is a prime opportunity to boost sales through strategic media placement. Craft a well-thought-out media plan that targets the right audience, leverages influential partnerships, and utilizes the power of storytelling. By doing so, you’ll set the stage for a holiday sales season that exceeds your expectations.

Does this all sound great, but you don’t know where to start?

Start by snagging my FREE resource to help you get started or get your plan in place!

The 3 Ways to Have the Most Profitable Black Friday or Holiday Offer


Fill it out and then book a call with me to go over how you did and what you might be stuck on. We can work through it together. ALL FREE!

Let’s make this holiday season your most successful one yet!