If you’re reading this, congratulations! That must mean you have things to brag about!
Whether it’s promoting your offers or your recent media placement, being self-promotional is all part of the game. But, let’s face it – sometimes self-promotions can get a bad rap. Thankfully there are ways to self-promote that don’t have to be sleazy, tacky, annoying, obnoxious or any of those other negative adjectives!
It is possible to show off that brand new media placement, but still provide value. It’s not bragging, it’s showing your expertise and what you’ve been doing lately. So, let’s get to it! Here are 5 Ways To Self-Promote Your Media Placement Without Being Too Salesy.
- Help other people without expecting anything in return.
The basic idea is pretty simple: Help others, and you will benefit, too. It’s important to serve, not sell. Be engaging and don’t always sound like you’re bragging. Sure, you got this awesome media placement that you are just dying to show off, but rather than approaching it from the perspective of “Hey! Look at me!” Instead, try to approach it more like, “Here’s where I’ve been. Here’s why it applies to you and what you can get out of it.”
- Show others that would enjoy, or benefit from knowing.
Whether it’s a friend, family member, or your email list, share it with the people who would enjoy seeing what’s happening in your business. The most annoying thing is constantly getting “pitches” about something that you’re not even interested in! I’m sure you’ve been on Facebook before when you noticed an ad in your feed that has absolutely nothing to do with your interests and you’re just like … what the heck? So, before you promote yourself anywhere, you want to make sure that the people you’re communicating with are actually interested in what you’ll be promoting first.
- Know your values.
Before you begin promoting anything, including that media placement, you need to have a vision of the kind of reputation you want to build. As soon as you begin to brand yourself with creative media, online content, and social posts, you’ll begin to develop an identity for yourself that your future clients, investors, or employers will consider whenever they do business with you. So, when you get that media placement or begin self-promoting, stick with what is most important to you. What is the message you want to be highlighting? Knowing your values will help you to choose the media for your brand.
- Know what you stand for.
There’s a reason why storytelling has emerged as such an important marketing technique. Today’s customers want to get to know the brands they work with before they buy from them. If you can show the people you want to captivate with your media placements that you stand for something important, this could make it easier for you to earn the right attention. Make sure the media you are choosing to promote really reflects what you stand for and everything else will fall into place.
- Don’t just act like an expert – be one.
Self-marketing is all about showing people that you’re the best at what you do. That means going above and beyond to demonstrate your position as an industry expert. Just make sure that anything you share with your followers is well-researched. While it’s great to share your strengths, your stories, and your successes with the world, it’s important to make sure that you don’t get too caught up in your own greatness. Make sure that your desire to showcase your skills doesn’t prompt you to “embellish” the facts.
While learning how to sell yourself and self-promote those media placements might seem far more complicated than promoting a business, the two are more alike than you’d think. It might be difficult to talk yourself up at first, if you can tell the difference between self-promotion and boasting, you will be fine!
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